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KANSAS CITY, Mo. (June 28, 2024) – Hallmark is excited to be back at D23, San Diego Comic-Con and New York Comic Con with event-exclusive products and panels. These much-anticipated events unite fans of all ages to revel in their love for fandoms and pop culture, and Hallmark is delighted to be a part of the festivities.

“With our commitment to celebrating fandoms and pop culture, we are thrilled with the unique exclusive products and panels at this year’s events,” said Meredith McCormick, vice president of global licensing acquisitions at Hallmark. “Our team has enjoyed creating unique products and experiences that capture the essence of these worlds for all fankind.”

Hallmark at D23

Hallmark will attend D23: The Ultimate Disney Fan Event at Anaheim Convention Center on August 9-11. Stay tuned to learn about Hallmark’s Disney products.

Hallmark at San Diego Comic-Con

This year at San Diego Comic-Con, July 25-28, fans will have the chance to purchase highly sought-after event exclusives and more limited-edition fandom must-haves from both Hallmark booths. All products on display will either be for purchase or sneak peeks!

Hallmark Lucasfilm Pavilion #2913S: Only Star Wars™ products available for purchase and 2024 sneak peeks on display, plus a daily button giveaway!

  • Star WarsEvent Exclusive Ornaments
    • Star Wars: Sand People™ Vintage Figure Keepsake Ornament, $25: Featuring iconic vintage styling, this exclusive Keepsake Ornament commemorates one of the first 12 Star Wars action figures released in stores in 1978. Only 3,500 Ornaments Produced!

The Star Wars event-exclusive Keepsake Ornament will also be available for purchase at the Hallmark For All Fankind booth.

Hallmark For All Fankind Booth #3348: Variety of pop culture products from sci-fi to gaming to anime and more available for purchase and 2024 sneak peeks on display, plus a button giveaway!

  • Event Exclusive Ornaments
    • SEGA Genesis Gold Console Keepsake Ornament, $35:With sounds from the original Sonic the Hedgehog video game as well as light, this exclusive is a metallic gold version of the 2022 Keepsake Ornament of the SEGA Genesis console. Only 3,200 Produced!
    • “Red Light, Green Light” Squid Game Funko Pop!® Keepsake Ornament Set, $35: Two-pack ornament set styled after Funko Pop!® collectible figures depicts the oversized and deadly motion-sensing animatronic doll Young-hee and a miniature ornament of Seong Gi-hun, who competed in the 33rd Squid Game as Player 456. Only 3,000 Produced!
    • Star Trek GenerationsS.S. EnterpriseNCC-1701-B (Nexus Damage) Keepsake Ornament, $35: To celebrate the 30th anniversary of the Star Trek Generations feature film, this lighted event-exclusive Keepsake Ornament depicts damage sustained by the U.S.S. Enterprise-B while encountering the Nexus ribbon. Only 3,200 Produced!
    • Wolverine Unmasked Marvel Studios X-Men ’97 Keepsake Ornament, $25: Features the unmasked mutant with Adamantium claws donning his signature yellow suit as seen in the Disney+ original animated series “X-Men ’97.” Only 3,200 Ornaments Produced!
    • Pokémon Premier Ball Hallmark Ornament, $15:This metal ornament depicts the distinctive Poké Ball given to Pokémon Trainers as a bonus from the Poké Mart. Only 1500 Produced!
  • Event Exclusive Pins
    • Rainbow Brite PXL8® Pin, $10:This event-exclusive enamel pin celebrates the 40th anniversary of Hallmark’s own Rainbow Brite in a distinctive 8-bit styling. Only 500 I Produced!
    • Marvel Studios X-Men ’97 WolverinePXL8® Enamel Pin, $10: Show your love for the animated version of Wolverine with this event-exclusive enamel pin in a distinctive 8-bit styling. 500 Produced for San Diego Comic-Con Only.

SDCC Panels

Hallmark will be part of three panels at this year’s Comic-Con! Hear about your favorite fandoms from Hallmark creatives and Hallmark Channel Star Jonathan Bennett.

  • Rainbow Brite: 40 Years of Color, Happiness and Hope: Thursday, July 25, 12:30 – 1:30 p.m. Room 29CD
    • Visit the Hallmark: For All Fankind Booth #3348 on Thursday, July 25, 1-5 p.m. or Sunday, July 28, 10 a.m. – 2 p.m. for your chance to meet Rainbow Brite!
  • TV Guide Magazine’s Fan Favorites 2024 featuring Hallmark Channel Star Jonathan Bennett: Friday, July 26, 3:15 – 4:15 p.m. Ballroom 20
  • Adventures in Pop Culture with Hallmark: Saturday, July 27, 12 – 1 p.m. Room 28DE

Date, time and locations are subject to change. Be sure to check the official event schedule online or event guide at the convention for the most up-to-date information.

Hallmark at New York Comic Con

The same Six Exclusive Ornaments and Rainbow Brite Exclusive Pin PLUS a Ghostbusters Exclusive Pin will be available at the Hallmark Booth at New York Comic Con, October 17-20. Other on-site activities planned for the event released closer to the date.

  • Ghostbusters™ Slimer PXL8® Enamel Pin, $10:This event-exclusive (and slime-free) enamel pin of the fan-favorite full roaming vapor in an 8-bit styling marks the 40th anniversary of its capture in Ghostbusters. Only 500 Produced for New York Comic Con Only.

Comic Con Exclusive Product Details

The event exclusives will be sold on a first-come, first-served basis at the Hallmark booths when the convention opens each day. Sales permit one of each exclusive product to be sold per person, per transaction while supplies last.

Allotments will be divided evenly each day of the two comic conventions. Additionally, a small quantity of some of the exclusives will be made available for Keepsake Ornament Club Members. For more information on KOC membership, visit

Other Pop Culture Exclusive

Hallmark shares another way to bring ornament magic to your home with Escape From Gringotts™️ Harry Potter™️ Keepsake Ornament Set. This Kickstarter-exclusive two-piece set allows Harry Potter fans to vividly recreate the epic scene from Harry Potter and the Deathly Hallows: Part 2. Each piece can hang individually or connect together. Escape from Gringotts is a one-of-a-kind treasure that will only be available once exclusively through Kickstarter with orders closing on Sunday, July 28, the last day of San Diego Comic-Con.

For more information about Hallmark and our full line of pop culture-themed products offered, visit or your local Hallmark Gold Crown Store.




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STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.


SQUID GAME ™/© Netflix. Used with Permission.

Pop!® is a trademark of Funko, LLC.  © 2024 Funko, LLC

©2024 Pokémon / Nintendo / Creatures / GAME FREAK.


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Comic-Con and the Comic-Con logo are registered trademarks of San Diego Convention.

Media Contacts

Eva Gregory
Hallmark Cards, Inc.

About Hallmark

For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri, and employing more than 20,000 worldwide, the company operates a diversified portfolio of businesses. The Hallmark business designs and sells greeting cards, gifts, ornaments and gift packaging in more than 30 languages with distribution in nearly 100 countries and 100,000 rooftops worldwide, including a network of company-owned and independently owned Hallmark Gold Crown stores in five countries. Crayola® offers a wide range of art materials and creative play toys designed to spark children’s creativity around the globe. Hallmark Media operates three cable networks – Hallmark Channel, Hallmark Mystery and Hallmark Family – as well as Hallmark Movies Now, a subscription video on-demand streaming service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visit Connect on Instagram, TikTok, Facebook, Pinterest, YouTube, and LinkedIn.