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November 17, 2020

Hallmark To Give Away One Million Cards, Helping Parents and Students Show Appreciation for Educators and School Staff

Free card packs available for anyone who wants to say “thank you” to the people making education possible during this challenging school year

KANSAS CITY, Mo. (November 17, 2020) – Beginning today, Hallmark Cards, Inc. will give away one million cards to help parents and students show their appreciation and support for the people – including teachers, school staff, bus drivers, coaches, school counselors and many more – who have made education possible this year.

For many parents, navigating their children’s education has been one of the biggest pain points they have faced during the pandemic. Yet teachers and school staff have taken the challenge head-on, working long hours and using their imaginations to deliver the best education possible from a remote, hybrid or in-person learning environment. Despite these changes, one thing remains the same: the sincere connection between schools and their students. But between video chats, face masks and changing schedules, teachers and support staff aren’t able to get the level of in-person connection that fuels them throughout the year.

Hallmark wants to help people say “thank you” to these hardworking, dedicated individuals, and a handwritten note inside a card is a simple but impactful way to do so. Each pack of cards provides three opportunities to tell people just how much they are appreciated, including a color-it-yourself Crayola card that gives an extra special touch.

“For the past 110 years, Hallmark has helped people put more care in the world, and now it is more important than ever to show some love for the incredible people who are teaching, coaching and caring for our children every day,” said Lindsey Roy, chief marketing officer of Hallmark. “We hope people will use this card giveaway as a tangible opportunity to recognize the vital role educators, administrators, school staff and many others play in our children’s lives.”

Anyone in the continental U.S. who would like to show their appreciation can go to and sign up to receive a free three-pack of cards, while supplies last. No purchase necessary. Kindness and intent to put more appreciation in the world is all you need to participate.

A word of thanks can make a world of difference. Check out stories of appreciation at and share your own using #CardsDoMore.

Media Contacts

Hannah Steinkamp
Hallmark Cards, Inc.

About Hallmark

For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri, and employing more than 20,000 worldwide, the company operates a diversified portfolio of businesses. The Hallmark Global business designs and sells greeting cards, gifts, ornaments and gift packaging in more than 30 languages with distribution in nearly 100 countries and 100,000 rooftops worldwide, including a network of company-owned and independently owned Hallmark Gold Crown stores in five countries. Crayola® offers a wide range of art materials and creative play toys designed to spark children’s creativity around the globe. Hallmark Media operates three cable networks – Hallmark Channel, Hallmark Mystery, and Hallmark Family – as well as Hallmark Movies Now, a subscription video on-demand streaming service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visit Connect on Instagram, TikTok, Facebook, Pinterest, YouTube, LinkedIn and Twitter.