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March 13, 2020

A Message from Our President and CEO On Coronavirus (COVID-19) Response

At Hallmark, we recognize the role we play in your relationships and your lives. The health and well-being of our employees and our customers are our top priority. As the situation around coronavirus (COVID-19) continues to evolve, I want to take a moment and share an update.

Hallmark set up a task force several weeks ago that continues to monitor the situation. We are tracking the information provided by public health agencies such as the Centers for Disease Control and Prevention (CDC) and World Health Organization (WHO). Utilizing their guidance, we are taking precautions to protect our employees and our customers. We are temporarily closing our Crayola Experience locations nationwide. Some of our independent retailers who own and operate Hallmark stores in our retail network have also temporarily closed their locations. This is a rapidly changing situation that is impacting countries, states and cities differently. Our teams are making decisions based on the most recent information provided by the CDC, WHO, and local public health agencies and government officials, while keeping the health and safety of our employees and customers in mind.

We understand many of you may be feeling isolated as public health officials encourage us to distance ourselves from others and community events are canceled. I encourage you to continue to find ways to connect with your loved ones during this time. Make a phone call, video chat with a friend, send a handwritten note in the mail, spend time with your child doing art projects, enjoy a movie night in with your family. Emotional wellness is just as important as physical well-being. As you take precautions to keep your family physically healthy, don’t forget to take a moment for yourself.

Hallmark is committed to helping you live a caring and connected life filled with meaningful moments, and we are here for you during the good times and tough times. If you need to reach us, please call 1-800-HALLMARK or visit, and our team members will help you.


Thank you for your patience and understanding,

Mike Perry Signature

Mike Perry

President and CEO

Hallmark Cards, Inc.





Learn more about what Hallmark businesses are doing in response to COVID-19.

About Hallmark

For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri, and employing more than 20,000 worldwide, the company operates a diversified portfolio of businesses. The Hallmark business designs and sells greeting cards, gifts, ornaments and gift packaging in more than 30 languages with distribution in nearly 100 countries and 100,000 rooftops worldwide, including a network of company-owned and independently owned Hallmark Gold Crown stores in five countries. Crayola® offers a wide range of art materials and creative play toys designed to spark children’s creativity around the globe. Hallmark Media operates three cable networks – Hallmark Channel, Hallmark Mystery and Hallmark Family – as well as Hallmark Movies Now, a subscription video on-demand streaming service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visit Connect on Instagram, TikTok, Facebook, Pinterest, YouTube, and LinkedIn.