Hallmark’s new Anthem song cards celebrate all of life’s big milestones with catchy tunes and popular beats. The collection launches this month at Hallmark Gold Crown stores and Hallmark.com.
Since Hallmark launched song cards in 2006, they have remained popular with consumers. Recent collections like the CMA country music song cards showed that using current music and artists can re-inspire interest in song cards.
“We received consistent requests from Hallmark Gold Crown shoppers and retailers to offer a broader assortment of song cards,” says Kyle Monson, category manager – Hallmark Greetings. “We took the opportunity to put together an exclusive offering that will position Hallmark Gold Crown as the ‘go-to’ destination for song cards.”
The Anthem collection is exclusive to Hallmark Gold Crown stores and Hallmark.com. The cards feature original songs by original artists with updated design elements such as vibrant colors, fonts that pop and eye-catching photography.
“We developed our caption mix, content and creative strategy to appeal to current song card shoppers and also to bring in new, younger consumers,” says Katie Seymour, product manager – Hallmark Greetings. “Building on current greeting card trends, this line will include more open-ended but still relevant messages. Our team did a great job creating clean, updated cards influenced by pop culture and music industry design.”
For 2017, eight-card collections of Anthem cards will be available for Valentine’s Day, Graduation, Mother’s Day, Father’s Day and Christmas.
Hallmark Cards, Inc.
For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri and employing 30,000 worldwide, the approximately $4 billion company operates a diversified portfolio of businesses. The Hallmark Global business sells greeting cards, gift wrap and related products in more than 30 languages with distribution in more than 100 countries and 100,000 rooftops worldwide, including about 2,000 Hallmark Gold Crown stores in five countries. Crayola® offers a wide range of art materials and creative play toys designed to spark children’s creativity around the globe. Crown Media Family Networks operates three cable channels – Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama – in addition to Hallmark Publishing, a leading publisher of uplifting eBooks, audiobooks, and print editions, and Hallmark Movies Now, a subscription-based streaming service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visit Hallmark.com. Connect on Facebook, Twitter, Instagram, Pinterest, LinkedIn and YouTube.