Hallmark Licensing

At Hallmark, we’re passionate about relationships; we’re know for unmatched quality, authenticity & creativity. We thrive on helping people create beautiful lives.

Brand partnerships

Hallmark is one of the most trusted brands in America. See the difference our brand can make.
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Hallmark Design Collection

Now you can make our creativity your advantage. See the possibilities of Hallmark’s Design Collection.
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Rainbow Brite

Rainbow Brite has delighted generations with her imaginative adventures and sunny outlook. You can count on Rainbow Brite to make your heart a little lighter and your universe a little more colorful.
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Maxine™

Our blank-appointed “Queen of Crabbiness” skewers modern life with her feisty, insightful and hilarious observations. She may be cantankerous, opinionated and mischievous…but in your heart you know she’s also right.
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hoops&yoyo™

This pair of funny, carefree critters appeals to the kid in everyone. They never fail to find the fun in any situation, holiday or occasion—and share it with their millions of fans around the world.
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Shoebox

From the logo to the sentiments, the nation’s number one brand of humor cards just got updated with a modern look and language that reflects today’s world in a hilariously irreverent way.
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