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Three Kings Day / Epiphany

  • Three Kings Day (Día de los Reyes), also known as the Epiphany, is a Christian celebration that commemorates the Biblical story of the three kings who followed the star of Bethlehem to bring gifts to the Christ child. This marks the official 12th day of Christmas.
  • The holiday is widely celebrated in the Hispanic community with celebrations including a Rosca de Reyes (“King’s Cake”) and gifts for children. Three King’s Day concludes the Christmas season.
  • Hallmark introduced Spanish-language cards for Three Kings Day in 1998.

Holiday History

Always observed 12 days after Christmas on January 6

According to the Biblical story, the Three Kings (also called wise men or magi) – named Melchior, Caspar and Balthazar – followed the Star of Bethlehem to find the birth place of Baby Jesus. They presented the baby with gifts of gold, frankincense and myrrh.

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Three King’s Day / Epiphany

Hallmark VIDA

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Available at Hallmark Gold Crown® stores nationwide, online at and wherever Hallmark products are sold. Use the store locator on to find the nearest retailer.