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Kwanzaa

  • The name Kwanzaa means “first fruits” in Swahili and is a seven-day celebration of African-American heritage, community, family and culture based on the rituals of African harvest festivals.
  • Kwanzaa is unique, because it is a social holiday with no religious, political or heroic association.
  • Kwanzaa culminates with an African feast called Karamu on December 31.
  • Hallmark first produced cards for Kwanzaa in 1992.

Holiday History

Always observed from December 26 through January 1

Kwanzaa was created in 1966 as a non-religious holiday to strengthen the bonds of cultural identity and community among all people of African descent. Celebrations vary from family to family, but generally include singing, dancing, playing African drums, storytelling, poetry reading and eating a large traditional meal.

The holiday is celebrated over seven days and involves the gathering of the family with a child lighting one of the seven candles on the Kinara and discussing one of the seven corresponding principles called Nguzo Saba (“seven principles” in Swahili):

  • Unity
  • Self-Determination
  • Collective Work and Responsibility
  • Cooperative Economics
  • Purpose
  • Creativity
  • Faith

In Stores & Online

Available at Hallmark Gold Crown® stores nationwide, online at Hallmark.com and wherever Hallmark products are sold. Use the store locator on Hallmark.com to find the nearest retailer.