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Product Features

Hallmark offers more than 100 baby cards, multiple gift items and many unique ways to welcome, commemorate and record a family’s growth. Consumers can find something for nearly every stage parents experience when expanding their families. With Hallmark cards and gifts, consumers can send a friend a card to show their support during pregnancy, create invitations for baby showers, customize baby announcements, find an array of gifts for the baby and the parents, record memories in unique ways, and much more.

Baby Cards

  • Consumers can also find baptism and christening cards, which provide wishes and blessing for the child and parents, as well as cards addressed to a godchild, grandchild, niece and nephew.
  • Consumers can customize announcements, shower invitations and thank-you notes at some Hallmark Gold Crown® stores. Consumers can see printed samples of the cards before they order.
  • offer ecards for baby showers, announcing the arrival of new baby and congratulations, available with a subscription.

Baby Gifts


Hallmark Gold Crown® stores and offer a variety of unique gifts that help consumers express just how precious a new baby is including:

  • A variety of unique gifts appropriate for the babies and the parents. The line includes albums and frames for “before the baby”, pregnancy journal, monthly pregnancy photo kit and two sonogram frames.
  • A curated selection of gifts designed to provide both emotion and function, allowing the person giving the gift to be as happy as the person receiving it. The gifts cover a wide range of needs including memory keeping, photo frames, stuffed animals, beautifully designed blankets, banks for children, gifts for the new parent, treasured keepsakes and Hallmark artist collections.
  • Hallmark VIDA Baby and Hallmark Mahogany Baby feature culturally rich gifts including Spanish language, African American imagery and are designed to evoke the joy and genuine delight associated with the blessing of welcoming a new member into the family.
  • Religious items provide inspirational baby, baptism and christening gifts, such as:
    • Ceramic crosses imprinted with inspirational sentiments
    • Hallmark Gift Books, trinket boxes, frames and albums marking baptism, confirmation, family captions and godchild;
    • And stuffed animals embroidered with a simple blessing or cross.
  • Several Hallmark Keepsake Ornaments help mark the happy occasion, including designs for new parents, baby’s first Christmas, grandbaby’s first Christmas and baby’s first birthday.
  • Hallmark baby gift wrap is the perfect way to present the perfect gift. Many gift bags and trims have special touches including satin ribbons and faux diaper pin with tiny blocks. A large plastic gift bag takes care of hard-to-wrap baby items. Gift card presenters provide a unique way to give a gift card at a shower or to welcome the new baby.


As the latest addition to the Hallmark family of brands, delivers on-trend clothes, gifts and nursery décor full of character and creativity straight to your doorstep. Many of our gifts and garments can be customized with personalized embroidery for that extra special touch. Hallmark’s talented team of artists, designers and writers lovingly create this line for baby that’s full of creativity and inspiration – just like the kids who wear them. From bodysuits to rompers to sleepwear, the softest, most huggable high-quality fabrics are used to make sure that our garments are soft as a hug and sweet as a giggle.

In Stores and Online

Available at Hallmark Gold Crown® stores nationwide and online at Baby clothing and gifts can be found at and additional retailers nationwide. Use the store locator on to find the nearest retailer.