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Celebration History

Celebrating anniversaries has always been a popular custom. Early reasons to celebrate were linked to cycles of life: seed-time, harvest-time, the changing of seasons, and life events – the wedding, for example. The anniversary of the wedding day became a legitimate reason to celebrate.

According to Hallmark research, the custom of associating silver with the 25th wedding anniversary and gold with the 50th wedding anniversary appear to have originated in the Germanic region of Middle Europe. The silver anniversary included a husband giving his wife a silver garland when they had been married 25 years. On the 50th anniversary, the husband gave the wife a wreath of gold.

Currently two diamond anniversaries are celebrated – one at 60 and one at 75 years. The 75th anniversary is the original diamond anniversary and the 60th was added when Queen Victoria (English Empire Monarch) celebrated her Diamond Jubilee on her 60th anniversary of accession to the throne in 1897.

In 1922, Emily Post published the first known list of traditional anniversary gifts. She expanded the list to include more years in 1957.

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Gift Wrap

Greeting Cards

  • More than 400 Hallmark anniversary cards address a variety of relationships including to husband or wife, and to family members and their spouses, such as grandparents, parents, daughter or son, granddaughter or grandson, sister or brother, aunt and uncle, and niece or nephew.
  • Some anniversary cards for parents are also appropriate for step-family relationships.
  • Hallmark offers specific milestone cards for first anniversary and in five year increments from 5th to 75th anniversaries. One card has a concealed wheel that can be turned to reveal the appropriate anniversary number in a die-cut window on the front of the card.
  • also offers anniversary ecards, available with a subscription.

Memory-Keeping Gifts

  • Hallmark Gold Crown® stores offer a variety of anniversary gifts, including albums and guest books.
  • Hallmark Keepsake Ornaments offer designs for love, first Christmas together and our Christmas together.

Gift Wrap & Accessories

  • Hallmark wedding/anniversary gift wrap comes in classic  white and ivory colors dressed up with gold, silver, black and pearlized finishes, with embossing, glitter and more. Gift enclosures and gift trims add the final finishing touches to the perfect gift for the couple.
  • An extensive collection of Hallmark thank-you notes provides a simple and elegant way for the couple to say thank you to those who helped them mark their anniversary.

In Stores & Online

Available at Hallmark Gold Crown® stores nationwide, online at and wherever Hallmark products are sold. Use the store locator on to find the nearest retailer.