Skip to Content

Caring for Our Future:
Trend Scouting

60 minutes

Hallmark Senior Designer Andra Khoder and Creative Trend Strategist Melissa Donoho will introduce participants to the word of trend forecasting. They will talk about their-roles in the Trends Studio at Hallmark and what inspires them. In the second part of the workshop they will share the process of scouting for trends, how to stay curious and where to look for inspiration. Melissa will share some examples of her trend pocket sketchbooks and show participants how they can make their own pocket sketchbook to record their observations and discoveries.

Download additional workshop information

Share your experience on social with #hallmarket

Andra Khoder
Hallmark Senior Designer
Melissa Donoho
Hallmark Trends Strategist
Anna Kambarami (Moderator)
Hallmark Art Director

Missed the live session?

Watch the full workshop below.