At the intersection of texts, tweets, posts and the written word, Hallmark introduced its latest greeting card line – Studio INK – in August of 2014.
A continually evolving line of artist-based greeting cards, Studio INK is geared towards those who are looking for an authentic and unexpected way to connect with the people who matter most. Each card features open-ended designs that allow for a more custom card giving experience.
“These collections offer a range of cards all organized by a particular theme or an artist’s work,” said Emily Akins, senior editorial director at Hallmark. “We expect that people will be drawn to certain collections, from the simple and pretty to the weird and wonderful, and that they will be pleased to find a unique approach to any occasion within each collection.”
The nine limited edition collections within Studio INK were created by young, up-and-coming artists and writers, and all feature a distinctive point of view. Each artist will be introduced via in store signage and on the card backs.