- Shoebox is the nation’s number one brand of humor cards, and the home of funny at Hallmark Gold Crown® stores and other Hallmark retailers since 1986.
- Shoebox cards are quick, unexpected, casual, conversational and sometimes edgy. Intended for peer-to-peer, adult sending, these funny cards provide a range of humor styles from laugh-out-loud to smart and soft for a variety of relationships. They feature relevant, on-trend content, distinctive illustrations and eye-catching photography.
Recently, Hallmark’s Shoebox line of greeting cards deepened its rebellious roots with a total brand overhaul. From the logo to the sentiments, the entire collection has been updated with a modern look and features language reflecting today’s world in an irreverent and hilarious way.
“Shoebox has always been a one-stop humor destination for funny cards,” says Sarah Tobaben, writing studio director. “To stay relevant, we made sure to focus the new cards in a way that reflects how people today talk, text, tweet and post.”