- Hallmark research shows that more than 90 percent of women, including millennials, agree that greeting cards can brighten someone’s day.
- Nearly as many women add that receiving a card lifts their spirits and is a good way to hare a laugh or lighten a load.
- Hallmark research shows that greeting cards help us convey sentiments – like feelings that are uncomfortable to say out loud – that can’t be communicated in other ways.
Hallmark has always created cards with general messages of encouragement, but research shows consumers also want messages addressing specific needs and life events. People of all ages tel Hallmark that humor is more important now than ever, because laughter heals and helps people connect and cope in times of stress.