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Tips for Writing a Personal Message

Each state’s cards should contain a personal message that the governor and, if appropriate, his or her spouse, wish to have printed in the greeting card. Consider these tips when writing a personal message:

  • Keep the message short and concise. Between 100-140 characters is ideal.
  • Make the message as personal as possible. For example, you may want to refer to your own experiences as a parent, or reference your state by name.
  • Reinforce the importance of babies getting their shots on time and completing the series.
  • Relate your message to the theme of your state’s immunization effort, if applicable. For example “Shots for Tots” or “Bee Wise, Immunize!”
  • Check with your state health officials to make sure your words are consistent with your state’s other communications about immunizations.
  • Remember the card will go to parents with a wide range of reading skills. Use simple words and short sentences.

Sample messages:

  • “Every (name of state) child is precious to us. Please remember that your baby needs to begin his or her shots by two months of age.”
  • “As you hold your little one, you can’t help but think of all the dreams you have for this child. To help make sure that those dreams come true…don’t forget to vaccinate.”
  • “Congratulations! The first two years of your baby’s life are a very busy, happy time for you. Use this chart to remind yourself to start vaccinations by two months of age.”
  • “As parents, we know how precious your baby is to you. Keeping your little one healthy means starting vaccinations by two months of age. Congratulations, and remember to get those shots!”
  • “Your brand-new baby may seem very small right now…but he or she is the biggest thing in your life. There’s so much to do to make sure your baby is happy and healthy. Please remember to get those shots!”