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Diversity & Inclusion

Hallmark integrates diversity and inclusion into every aspect of its business, including hiring, vendor relationships, product creation and creating a welcoming work environment. Equally important is promoting awareness in the community.

Starting with the Hall family and extending across Hallmark’s portfolio of businesses, respect for all individuals is central to the company’s work and the lives employees lead.

View Hallmark’s most recent Caring in Action Social Responsibility Report for the latest stories and statistics about the company and its progress on its diversity and inclusion efforts, with additional past examples below.

Supporting People with Disabilities – Hallmark’s Crayola business collaborates with strategic partners to grow its knowledge and resources for hiring those with disabilities. Currently, Crayola employs more than 170 individuals with disabilities in jobs ranging from staff at Crayola Experience locations to corporate roles across multiple divisions and from entry level to senior management.

Stephanie Yachim, talent acquisition manager, Crayola (pictured second from left) joins other attendees at the sixth Pennsylvania Disability Employment and Empowerment Summit (PADES), where employers, agencies and service providers come together to dispel myths and discuss opportunities for people with disabilities to find employment.

Employing Diverse Talent Through Partnerships – A relationship opening doors to a diverse set of young talent across the United States is with Enactus, an organization where college students share project results and compete in business and entrepreneurial events. During their most recent national exposition in Kansas City, Missouri, Hallmark served as City Host Sponsor in connecting with the 2,000 students and 1,000 business professionals.

Pictured at left, Dave hall, president, Hallmark, speaks to prospective student candidates at the event.

Tapping into Different Cultures with Wonderfolds®  – When the Hallmark Greetings team in the U.S. committed to introducing new paper craft product innovations, they partnered with the creative talent in their Hallmark Japan office for inspiration. View the video to see how the collaboration came together.

Showing Gratitude for Veterans – Among several initiatives to support those who have served during the past year, on a bright, sunny September day, hundreds of Hallmark employees welcomed 60 veterans of the USS Hornet to the company’s headquarters. For some, it was the welcome home they never received after serving in the Pacific War, World War II and the Vietnam War. “It was the second-most touching thing I’ve had happen to me in my 94 years,” said Ken Brock (pictured at right, alongside 92-year-old Stan Hergott).