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Diversity & Inclusion

Hallmark integrates diversity and inclusion into every aspect of its business, including hiring, vendor relationships, product creation and creating a welcoming work environment. Equally important is promoting awareness in the community.

Starting with the Hall family and extending across Hallmark’s portfolio of businesses, respect for all individuals is central to the company’s work and the lives employees lead. An example of this being put into practice at the company is the employee resource groups found throughout Hallmark including those for African Americans, Asian Americans, employees with disabilities, Latinxs, members of the LGBTQIA community, active military and veterans of the service, women, and young professionals.

View Hallmark’s most recent Caring in Action Social Responsibility Report for the latest stories and statistics about the company and its progress on its diversity and inclusion efforts, with additional examples below.


Hallmark empowers women as part of its inclusive culture


An Inclusive Culture

At a time when gender equality in the workplace is at the forefront of the national conversation, Hallmark is earning accolades for its support of women across its diverse portfolio of businesses. In 2018, the company was recognized as No. 3 overall by Forbes and Statista as one of “America’s Best Employers for Women.”



Crayola’s Kate Matelan helped the company become more aware and accommodating of people with different ability levels. She has championed universal design in the building, benefiting both those with and without disabilities.

Crayola's Kate Matelan


Crown Media is increasing the diversity in its casting


Crown Media Family Networks recognized the need for more racially diverse talent and featured more actors of color than ever before in the 2018 lineup of original Hallmark Channel holiday movies.