Inclusion
Hallmark integrates inclusion into every aspect of its business, including hiring, vendor relationships, product creation and creating a welcoming work environment. Equally important is promoting awareness in the community.
Starting with the Hall family and extending across Hallmark’s portfolio of businesses, respect for all individuals is central to the company’s work and the lives employees lead. One way this commitment comes to life is through Hallmark’s Employee Resource Groups (ERGs), which provide spaces for connection, support and allyship. These groups include points of connection for African Americans, Asian Americans, employees with disabilities, Latinxs, members of the LGBTQIA community, active military and veterans of the service, and young professionals. Allies are not only welcomed, but they are encouraged to participate because inclusion thrives when everyone is engaged.
An Inclusive Culture
At a time when gender equality in the workplace is at the forefront of the national conversation, Hallmark is earning accolades for its support of women across its diverse portfolio of businesses. In 2022, the company was recognized once again by Forbes and Statista as one of “America’s Best Employers for Women.”
People
Pride Month 2020 was met with a pandemic, a recession and social unrest. But it was also met with an opportunity for Hallmark’s three brands – Hallmark, Crayola and Hallmark Media – to come together and collectively affirm and lift up all LGBTQ+ employees across our businesses.
Marketplace
For more than 30 years, Hallmark Mahogany has honored and celebrated Black culture through its greeting cards featuring culturally authentic designs and bold words of affirmation. The expansion of the brand is now more than a card line.