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Community Involvement

“We are honored by the generosity of Hallmark employees.”  – Stephen Wheeler, Salvation Army director of strategic development.

Hallmark, Crayola and Crown Media employees around the world are active and vital members of their communities. This has translated into successful partnerships with nonprofit organizations that support children and families, the arts and culture, and civic institutions.

Hallmark’s community involvement centers around three main pillars – financial donations, product donations and employee volunteer services. Employees in each of Hallmark’s businesses donate time and money everywhere the company has facilities, both domestically and internationally, including offices in the Unites States, Canada, Mexico, Asia Pacific and Europe.

Below are recent examples of how we make an impact in the communities in which we serve. Read Hallmark’s latest Social Responsibility Report to learn more about the impact Hallmark makes on the communities in which it operates.


Don and Dave Hall

Fighting Hunger

Making a Splash to Minimize Hunger – Hallmark raised enough money to provide 282,000 meals for families and then celebrated with a “Salvy Splash” from Kansas City Royals catcher Salvador Perez on company leaders CEO Don Hall (lower left) and President David Hall (lower right).


Supporting Our Heroes

Reuniting Best Friends – Crown Media donates to programs that work to help bring service dogs back to the United States to reunite with their military handlers.

Supporting our Heroes


Investing in Children

Investing in Children

Providing School Supplies and Backpacks – Partnering with the Salvation Army, Hallmark helped more than 1,000 children with backpacks full of school supplies which were distributed to children in need.


Spreading Holiday Cheer

Wrapping Gifts for a Bright Season: More than 500 Hallmark employees helped to wrap 4,125 gifts, providing them for children whose parents are incarcerated during the holidays.


Leveraging Leadership

Ruggiero Advances United Way Mission – Pete Ruggiero, Crayola EVP of global operations and information technology, leads by example. He has served on the local United Way board since 2007 and was appointed to a two-year term position as board chair in 2016.


Advancing the Arts

Funding the Arts to Enrich Lives – In 2016, more than $400,000 was granted to the four major arts organizations in Hallmark’s hometown of Kansas City, Missouri: Kansas City Symphony, Kansas City Repertory Theatre, Kansas City Ballet, and Lyric Opera of Kansas City.