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Caring for our planet through sustainable business practices has been a long-standing tradition at Hallmark. We launched our first paper recycling program in 1943 and through the years, we’ve expanded our efforts to support a healthy planet by using resources responsibly. 

Five years ago, we developed a set of goals we wanted to meet by 2020. We are proud of the progress we’ve made toward many of these goals, even as 2020 added unprecedented challenges to our business from workplace changes to supply chain disruptions. We continued to meet or exceed our goals to source paper sustainably, reduce our greenhouse gas emissions, and decrease our water consumption. Crayola celebrated the 10th anniversary of its 20-acre solar farm in 2020 and reached its goal of using 100% renewable energy to produce crayons, markers, paints and modeling compounds. 

“Our corporate sustainability strategy is always evolving as we look at the areas where our businesses can make the greatest impact,” said Kristin Edie, Hallmark’s product integrity and sustainability director. “We are currently focused on three key areas where we know we can make a difference: taking care of our forests, the sustainability of our products and packaging, and how we are caring for the climate.” 

Hallmark is on a path to preserve the valuable resources on our planet though initiatives such as utilizing certified and recycled paper fibers in our products; increasing recycled content and recyclability of products and packaging; tracking our greenhouse gas emissions; and implementing renewable energy initiatives. 

Download THE 2020 CSR Facts + Figures


Crayola Crayons, Markers, Paints, Modeling Compounds Now Made With 100% Renewable Energy 

UN SDGs + Hallmark CSR Goals:
Sustainable Cities + Communities 
/  Responsible Consumption + Production  /  Life On Land 

In 2020, Crayola celebrated the 10th anniversary of its 20acre solar farm with a huge milestone  reaching its goal of 100% renewable energy. The solar farm includes more than 33,000 panels and produces enough energy to make 3 billion crayons and 700 million markers every year, all made in the U.S.A.  

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Reducing Food Waste While Supporting Those in Need  

UN SDGs + Hallmark CSR Goals:
Sustainable Cities + Communities 
/  Responsible Consumption + Production  /  Family + Kids

When Hallmark headquarters temporarily closed and employees began working from home due to the pandemic in 2020, the Crown Room’s catering manager, Jenny Sears, noticed perishable items in the kitchen that she did not want to go to waste. She immediately called Operation Breakthrough, a close neighboring agency and longtime nonprofit partner that supports families in Kansas City’s urban core. 

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Protecting the Environment and Promoting Biodiversity 

UN SDGs + Hallmark CSR Goals:
Quality Education / Gender Equality / Sustainable Cities + Communities 
/  Life On Land / Arts + Culture / Family + Kids

In 2020, employees at Hallmark’s Hong Kong office remained committed to sustainability initiatives that included treeplanting activities to help protect the environment and enhance biodiversity. For the second year in a row, the team introduced treeplanting activities during the Family Friend Spaces (FFS) summer class at Gold Eagle, a supplier partner in China. FFS is a program that brings the children of migrant workers to the facility during their summer break so families can spend time together during the year.  

About a dozen Hallmark employees from the Hong Kong office also joined the Reforestation Day Programme held by Kadoorie Botanical Garden. The team climbed to the highest mountain in Hong Kong to plant seedlings on the slope. The team protected each tree with shields to fight against dynamic weather changes on the slope. The team also invited other brands to participate as well, in an effort to increase awareness and drive more engagement in sustainability initiatives.

Corporate Social Responsibility and UN Sustainable Development Goals

Hallmark currently aligns to 5 UN Sustainable Development Goals (SDGs). in addition to key goals unique to our corporate culture. Please use the legend below in reference to goals tied to initiatives throughout our CSR Report.

Facts + Figures (2020 Outcomes)