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Care for Our Community Story

Leading the Way with United Way

Why are Hallmark and Crayola leading supporters of the United Way in their respective communities—the greater Kansas City area and Lehigh Valley, Pennsylvania? Because with thousands of nonprofits in our communities, United Way is the one looking out for the good of the entire community. The United Way is focused on the essentials of building a strong community: health, education and financial stability.

“Both Hallmark and Crayola are deeply committed to supporting our local communities, and  United Way of Greater Kansas City and United Way of Greater Lehigh Valley provide a way that we can get involved and support our friends and neighbors,” said Amy Winterscheidt, Hallmark’s community involvement director. “Many of our employees have needed assistance or know someone who received assistance from United Way, so their decision to support United Way is a personal one that is especially meaningful.”

In Easton, Pennsylvania, Crayola supported Paxinosa Elementary School as part of the United Way of Greater Lehigh Valley’s Community School program. This program turns a school from a place where students spend their day learning into a community hub with resources such as a food pantry, clothing closet and referral services. Crayola employees gave their time to enrich the students’ experience at school by participating in activities such as Read Across America Day, the school block party and holiday party, and delivering school supplies to classrooms.

“Crayola is a proud corporate partner of the United Way of Greater Lehigh, especially in the Community Schools program,” said Colleen McGee, Crayola’s manager of community relations. “Throughout the school year, Crayolians can often be seen throughout the building enjoying time with students, families and staff.”

In 2019, Hallmark and Crayola donated $2.23 million to United Way. Hallmark was the second largest corporate supporter of United Way of Greater Kansas City with $1.88 million contributed. Crayola is in the top five contributors to United Way of Greater Lehigh Valley at almost $800,000 in employee pledges, fundraising and corporate contributions.

It brings us so much pride to know that over the course of 10 years, from 2009 to 2019, Hallmark and Crayola have made such a huge impact by donating more than $25 million to United Way in our local communities. Caring for our communities and giving back is at the core of what we do and who we are, and we are proud to be leading United Way supporters.

Amy Winterscheidt
Community Involvement Director

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