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Committed to Give Back, Even During Tough Times 

Even during a year when most people transitioned to working remotely — and meetings, events and fundraisers became virtual — Hallmark employees continued to step up to support their local communities and the causes they care about. 

Despite the pandemic, Hallmark matched 28 leaders with significant roles in the community in 2020. These roles include nonprofit board positions, nonprofit board committees and skilled volunteering roles. Every Hallmark corporate officer and 85 percent of senior managers reported involvement in the Kansas City community  adding up to more than 5,000 volunteer hours during the year.  

Every year, Hallmark’s Volunteer Involvement Pays (VIP) program rewards employees for lending their time and talents to nonprofits they support. Employees volunteering at least 25 hours with a nonprofit are eligible to apply for a grant. In 2020, Hallmark awarded a remarkable 342 VIP grants to nonprofits supporting a wide variety of causes that are important to our employees. 

In total, Hallmark, Crayola and Crown Media employees donated nearly 30,000 hours of volunteer service in 2020 valued at nearly $800,000. 

Return to 2020 care for our community