Skip to Content

Hallmark Gives Away Millions of Cards to Inspire More Caring 

When the world seemingly shut down in the spring of 2020 due to the pandemic, Hallmark knew we needed to do something to help people stay connected, especially during an uncertain and stressful time. Keeping in mind our promise to help people live more caring and connected lives filled with meaningful moments, we introduced an unprecedented one-million-card giveaway on March 27, 2020.  

“Hallmark has been in the business of caring for more than 100 years, so lending a hand to help others connect is part of our DNA,” said Lindsey Roy, CMO of Hallmark, in a news release. “During a time of unprecedented social distancing, we hope these cards will be shared across neighborhoods, towns and the country to help lift spirits.” 

The giveaway proved to be so popular that one week later, Hallmark added an additional one million cards. Then two weeks later we announced another giveaway of two million cards. This giveaway featured gratitude cards to help people say thank you to workers who were showing up every day to provide essential care, make deliveries, cook and serve food, educate and more. 

The response to our first two-million-card giveaway showed just how much care, hope and love people want to put into the world right now. We hope the next two million cards allow people to show the gratitude we know many are feeling right now – and to ensure those receiving those cards know just how much they are appreciated. 

Lindsey Roy
CMO, Hallmark

In total, Hallmark and its subsidiaries gave away a total of more than six million cards worldwide to help people put more care into their communities. Watch the video.  

Return to 2020 care for our community