Hallmarkers Come Through for Families in Our Community
Every summer, Hallmark employees participate in a food drive to support Harvesters Food Network. The event typically involves employees making monetary donations to feed families in need in the Kansas City area while employee teams draw attention to the effort by building sculptures out of canned goods and competing for votes.
In 2020, Hallmark ran our first entirely virtual food drive and raised 255,000 meals in one week. Rather than build sculptures from canned food, employees created Happy Plate masterpieces remotely to embody Hallmark’s caring spirit and our fight against hunger in our community. The company also made a monetary contribution of $50,000.
“Hallmark has been a valuable partner for many years, and the company’s commitment to feeding families in our area means so much to us. We were overjoyed by the support of Hallmark and its employees in 2020, a year that was especially challenging in so many ways.”
Valerie Nicholson-Watson
President and CEO
Harvesters
Harvesters’ mission is to feed hungry people today and work to end hunger tomorrow. It is a regional food bank serving a 26-county area of northwestern Missouri and northeastern Kansas. Before the COVID-19 pandemic, one in eight people in the region was food insecure, meaning a person or household doesn’t know if there will be food tomorrow or enough food for everyone in the household.♦