Corporate Social Responsibility

— UPDATED NOVEMBER 2024 —

“Caring in Action” is the story of how we’re turning our company’s culture of caring into meaningful action.

Our approach to corporate social responsibility ties back to Hallmark’s promise of helping you live a more caring, connected life full of meaningful moments. We know our efforts account for only a small portion of the work that needs to be done, so we focus our investments toward making a difference in three key areas: our people, our community, and our planet.

Hallmarkers annually deliver on our commitment to changing the world one caring step at a time. We are dedicated to our sustainability four-point plan and our Science-Based Target to reduce greenhouse gas emissions. We continue to make progress toward our goals for diversity, equity, and inclusion. And we tirelessly show up for our communities with care and creativity at a time when they needed it the most.

Whether we’re helping to build deeper human connections through our greeting cards, gifts, and heartwarming movies or fostering creativity and innovation through the products and experiences we create for children, we do so in service to our brand promise and with the belief that when you care enough, you can change the world.

CARE FOR OUR PEOPLE             CARE FOR OUR COMMUNITY             CARE FOR OUR PLANET