Corporate Social Responsibility
— UPDATED JUNE 2021 —
Hallmark’s Corporate Social Responsibility Report is the story of how we’re turning our company’s culture of caring into meaningful action for the benefit and sustainability of our community, our planet and our people.
While our commitment to make a positive difference in the lives of our employees, consumers and communities around the globe remained strong in 2020, we cannot deny that the events of 2020 — a global pandemic and social unrest — affected Hallmark. Many of our employees across all of our businesses worked from home, and some of our manufacturing facilities, stores and attractions temporarily closed in the beginning of the year. This, in turn, impacted some of our metrics around our workforce, community giving and sustainability.
Even with a global pandemic, Hallmark employees worked hard to stay accountable to the goals we have set and our vision of creating a more emotionally connected world. Our approach to corporate social responsibility ties back to Hallmark’s promise of helping you live a more caring, connected life full of meaningful moments. It encompasses the efforts of our entire brand portfolio including Hallmark Global, Crayola and Crown Media.
Whether we’re helping to build deeper human connections through our greeting cards, gifts and family-friendly television content, or fostering creativity and innovation through the products and experiences we create for children, we do so in service to our brand promise and with the belief that when you care enough, you can change the world.
Changing the world happens one caring step at a time. We know our efforts account for only a small portion of the work that needs to be done, so we focus our investments toward making a difference in three key areas: our community, our planet and our people.
We’re proud of the progress we made in 2020, especially during an unprecedented year — it’s a testament to our commitment to respond to society’s ever-evolving needs — but the world needs care now more than ever. And for that reason, we know our work is never done.
Corporate Social Responsibility and UN Sustainable Development Goals
Hallmark currently aligns to 5 UN Sustainable Development Goals (SDGs). in addition to key goals unique to our corporate culture. Please use the legend below in reference to goals tied to initiatives throughout our CSR Report.