Plan Your Visit
The Hallmark Visitors Center is located adjacent to Hallmark Global Headquarters in the southeast corner of Hallmark’s celebrated Crown Center entertainment and business district within downtown Kansas City, Missouri.
As of August 2025, we have a newly-assigned street address!
Same location, next door to Kaleidoscope:
290 E. 25th Street
Kansas City, Missouri 64108
Exhibit admission is FREE.
Reservations are required for groups of 15 or more.
Plan about an hour for your visit to view exhibits in the galleries and watch a touching short film about the foundation and evolution of Hallmark.
The Hallmark Visitors Center is positioned on one level.
Navigation: 2501 McGee 64108
Our lobby entrance is next to Kaleidoscope, Hallmark’s free kids’ art-making studio.
To see a map of the entire Crown Center complex, click here.
Garage Parking
Nearest to our lobby, you may utilize the red-level P5 Crown Center parking garage.
P5 Garage, red level: Along 25th street, west of Pershing Rd and Gillham.
Take a ticket at the gate, and we will validate for 2 hours of free parking.
On Foot
The Hallmark Visitors Center is across the street from Crown Center Shops mall, east of Grand. We are closest to the Hallmark Cards headquarters building on the hill and southeast of the Crown Center fountains, Legoland, and Sea Life.
Once you arrive at our circle drive (25th and McGee) near the Hallmark Headquarters building, look for our purple Hallmark Visitors Center welcome sign at our entry, next door to Kaleidoscope.
Accessible Parking
Standard-sized vehicles may park on the south side of 25th Street in the designated Hallmark Visitors Center/Kaleidoscope accessible parking spots with a provided Hallmark permit. Obtain your parking permit from the front desk Ambassadors within the Visitors Center to display on the dash of your vehicle; good for the full day of your visit.
Bus and Passenger Van Drop-off and Parking
School buses, tour buses, and large passenger vans may drop off passengers at our door front using 25th Street, west of E. Pershing Road and Gillham. The entrances to the Hallmark Visitors Center and Kaleidoscope are accessed from the circle drive, known as Hallmark Square.
Buses and large vans may park on Warwick Trafficway between 26th and 27th streets and along McGee near 26th Street in designated curbside bus parking.
Download this map for more information.
