Plan Your Visit
Our self-guided exhibit areas are FREE to explore.
Plan about an hour for your visit to view exhibits in the galleries and watch a special short film about the foundation and evolution of Hallmark.
The Hallmark Visitors Center is positioned on one level.
Same location; new street address (as of August 2025):
290 E. 25th Street
Kansas City, Missouri 64108
The Hallmark Visitors Center is located at the base of Hallmark Global Headquarters, 2501 McGee, in the southeast corner of Hallmark’s celebrated Crown Center entertainment and business district within downtown Kansas City, Missouri. To see a map of the entire Crown Center complex, click here.
Our lobby entrance is next to Kaleidoscope, Hallmark’s free children’s creative studio.
Reservations are required for groups of 15 or more.
Garage Parking
Nearest to our lobby, you may utilize the red-level P5 Crown Center parking garage entrance. It is along a brief stretch of 25th street, west of Pershing Rd and Gillham, by our circle drive in Hallmark Square.
Our front desk staff will provide validation for 2 hours of free parking..
On Foot
The Hallmark Visitors Center is across the street from Crown Center Shops mall, east of Grand. We are closest to the Hallmark Cards headquarters building on the hill and southeast of the Crown Center fountains, Legoland, and Sea Life.
Once you arrive at our circle drive (25th and McGee) near the Hallmark Headquarters building, look for the purple Hallmark Visitors Center welcome sign at our entry, next door to Kaleidoscope kids’ studio.
Accessible Parking
Standard-sized vehicles may park in the P5 (red level) parking garage near the base of Hallmark Headquarters, 2501 McGee.
Oversized vehicles in need of handicap accessible parking may utilize the designated street spaces for Hallmark Visitors Center and Kaleidoscope. This area is marked “permit required” and located directly across from the P5 garage entrance. The accessible parking permit can be obtained from the Visitors Center front desk. An Ambassadors will sign and date the permit for you. Clearly display this accessible permit on the dash of your vehicle. It is valid for the full day of your Crown Center complex visit.
Alert: Without a signed accessible permit, vehicles parked on the hill of 25th Street (between McGee and Pershing) or in the Fire Lane may be subject to ticket and tow.
Bus and Passenger Van Drop-off and Parking
School buses, tour/coach buses, shuttles, RVs, large passenger vans, and other oversized vehicles may park on Warwick Trafficway between 26th and 27th streets and along McGee near 26th Street in the designated curbside bus parking.
Buses and shuttles may drop off and pick up passengers via the circle drive, known as Hallmark Square, using 25th Street, west of E. Pershing Road and Gillham roads. Our lobby entrance is marked Visitors Center and adjacent to Kaleidoscope, our children’s creative studio.
Download this map for more information.
