Hallmark Visitors Center
Discover how an ambitious teenage boy from Nebraska tucked two shoeboxes of postcards under his arms and set out to create an iconic company in Kansas City.
More than 110 years later, our billion-dollar enterprise features a diverse portfolio of innovative businesses. With one of the world’s largest creative communities, Hallmark continues to enrich lives and cultivate a more emotionally connected world.
The Hallmark Visitors Center offers something for everyone. If you love history, friendships and partnerships, craftsmanship and fine artifacts, ingenuity and innovation, you will be fascinated by our compelling Hallmark stories.
Reservations are required for large groups of 15 or more Tuesday through Friday.
Reservations are not accepted on Saturdays.
Walk-in guests are always welcome to join us!
HOURS OF OPERATION
Tuesday – Friday
10 AM to 4 PM
Saturday
10 AM to 5 PM
CLOSED Sunday
and Monday
Please note:
We will be CLOSED additional Tuesdays and Wednesdays in September.
CLOSED
Sept. 9, 10, 16, 17, 23, 24.
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What You’ll See at the Visitors Center
There’s so much to see at the Hallmark Visitors Center. Interactive displays and fascinating exhibits give you a glimpse into the rich history and creative spirit of Hallmark. In our theater, watch an illuminating short film about Hallmark’s 115 year history. We are celebrating an iconic milestone: 75 years of Charles Schulz’s beloved PEANUTS gang! From Snoopy’s doghouse adventures to Lucy’s football antics, these timeless, relatable characters have captured hearts across generations. Since 1960, when Charles Schulz personally designed the first Hallmark series of PEANUTS cards, our partnership has flourished—spanning billions of products and touching lives all over the world. In honor of this legacy, Hallmark continues to bring joy through PEANUTS greeting cards, Keepsake Ornaments, seasonal gifts, and more. In honor of this timeless pairing of beloved brands, come see our exclusive PEANUTS anniversary exhibit! PEANUTS at the Hallmark Visitors Center opened Tuesday, July 22, 2025 and will run well into 2026. For years, Hallmark employees fashioned giant Christmas cards as holiday gifts for our Hallmark founder J.C. Hall. In 1966, the gift tradition evolved into creating and decorating a life-sized Christmas tree. Each year, the tree was unveiled in Mr. Hall’s headquarters office during the last working days before Christmas. This spectacular tradition continued for seventeen years until Mr. Hall’s death in 1982. Visit the trees gallery to view our amazing ornate collection. With the push of a button, you’ll watch our bow machine create a star-shaped bow you can take home as a souvenir. Since 1984, together Hallmark and Crayola have been stirring imaginations, emboldening young thinkers and dreamers, and bringing out the magic in all of us. We have a long history of producing family-friendly stories that explore love, friendship, and compassion, and at Hallmark Channel, we run fan favorites all year long so you can watch them with your favorite people.
