Greeting cards offer a cultural snapshot of world events, slang, social norms and design styles that reflect what Americans have experienced over the past century. Check out the Hallmark slideshows below for examples.

NOTE: Slide show moving too fast? Click on any of the small images in the scroll below to stop the show, then click the arrows at the right or left of the scroll to see another image.

1910s Formal in Sleigh

Many Faces of Santa

1910s — Santa was a formal fellow, driving his reindeer-drawn sleigh in a very traditional way in Hallmark's early years.

1920s Santa hand-painted

Many Faces of Santa

1920s — His red suit and green belt were hand-colored by Hallmark colorists in the days before affordable color printing.

1920s Santa shhh

Many Faces of Santa

1920s — Santa cautions quiet and promises "somepin'" up his sleeve.

1930s Santa rooftop sleigh

Many Faces of Santa

1930s — Up on the rooftop Santa and his reindeer are ready to descend the chimney.

1930s Santa's back

Many Faces of Santa

1930s — He's baaaaack...

1940s Santa Vivian Smith

Many Faces of Santa

1940s — Longtime Hallmark artist Vivian Smith brought her distinctive, detailed style to the jolly old elf.

1940s Santa in a plane

Many Faces of Santa

1940s — Who needs reindeer when air travel is available?

1950s Santa in wreath

Many Faces of Santa

1950s — Santa's at the center of it all in this jingle bell wreath design.

1950s Santa chipmunks

Many Faces of Santa

1950s — Baby Boomers were young and Hallmark created fun, child-friendly designs for them.

1950s Rockwell Santa

Many Faces of Santa

1950s — Norman Rockwell, one of the best-known and best-loved artists in midcentury America, lent his talent to Hallmark's interpretation of Santa.

1960s Santa with reindeer

Many Faces of Santa

1960s — Traditional styles give way to more graphic interpretations in this decade.

1960s Santa on rooftop

Many Faces of Santa

1960s — Another Christmas Eve, another trip down the chimney...

1960s Santa tall hat stripes

Many Faces of Santa

1960s — Santa's groovy style takes on stripes.

1960s Santa tipsy

Many Faces of Santa

1960s — Santa raises a glass and looks a bit tipsy on this fuzzy card.

1960s Santa minimalist

Many Faces of Santa

1960s — Santa takes on a minimalist look with a bird in his beard.

1970s Santa black light

Many Faces of Santa

1970s — Santa succumbs to black-light mania.

1970s Santa triangular

Many Faces of Santa

1970s — Red and green colors are the only traditional things about this Santa image.

1970s Santa golfing

Many Faces of Santa

1970s — Santa stuffs the golf bag, not the stocking.

1980s Santa & child

Many Faces of Santa

1980s — More traditional stylings of Santa Claus return.

1980s Santa return to tradition

Many Faces of Santa

1980s — Another traditional view of the jolly old elf.

1980s Santa Shoebox

Many Faces of Santa

1980s — When the Shoebox line appears in this decade, Santa uses the "me and the old bag" line one too many times.

1980s Santa graphic

Many Faces of Santa

1980s — Bright primary colors and a graphic style mark this holiday card.

1990s Santa line art

Many Faces of Santa

1990s — Santa's smartly styled in this graphic interpretation.

2000s Santa coal

Many Faces of Santa

2000s — "Sure hope you enjoyed a year of naughtiness," read the caption for a picture of a lump of coal on the inside of this card.

2010s Santa hoops&yoyo

Many Faces of Santa

2010s — hoops&yoyo deliver the gifts and the fun in a webcam greeting that comes to life using augmented reality, a sure sign it's not the 20th Century any more.

2010s Santa 3D

Many Faces of Santa

2010s — Open this card and Santa becomes a 3-D pop-up to make the holidays merry.

2010s Santa on Facebook

Many Faces of Santa

2010s — Who's got the most Facebook friends? It's a pretty sure bet Santa's at the top of the list!

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More Slideshows

  • Let's Talk Turkey

    On the table or in the cards, he's been the star of the Thanksgiving show over the years.

  • Be Mine Over Time

    Expressions of love debuted early in Hallmark’s history, growing bolder as the culture evolved.

  • Mom Sweet Mom

    From teapots to technology, how we've honored our mothers over time.

  • Father Times

    He sat in his chair and read the paper. Went bowling and played golf. These days helps out at home, too.

  • Pop Culture Rules

    Movie stars, fashions and fads – they're part of popular culture, which means they're also part of our cards.

  • Technology in the Cards

    Typewriters then, texting today... see how cards reflect our technological progress.

  • Tough Times, Good Wishes

    Even in difficult times – especially in difficult times – cards help us stay connected.

  • You Know You're A Boomer If...

    Boomers' lives and milestones are well chronicled in Hallmark's first century.

Fun Fact

Keepsake Ornaments debuted in 1973. Since then, Hallmark has introduced more than 8,000 Keepsake Ornaments to adorn Christmas trees and delight fans.