Greeting cards offer a cultural snapshot of world events, slang, social norms and design styles that reflect what Americans have experienced over the past century. Check out the Hallmark slideshows below for examples.

NOTE: Slide show moving too fast? Click on any of the small images in the scroll below to stop the show, then click the arrows at the right or left of the scroll to see another image.

1910s: Fully Dressed

Let's Talk Turkey

1910s — In Hallmark's early years, the turkey illustrations were traditional and so were the sentiments.

1910s: The Chef Presents

Let's Talk Turkey

1910s — The turkey was almost as big as the young chef presenting it in this early Thanksgiving postcard.

1910s:  Wishing You Good Digestion

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1910s — Overeating must have been just as much a part of the Thanksgiving tradition early in the 20th century as it is in the 21st.

1920s: Wishbone Wishes

Let's Talk Turkey

1920s — Wonder what the turkey thought about the breaking of the wishbone...

1930s: Ready to Eat

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1930s — Better hurry! That turkey isn't going to last long...

1930s: A Little Birdie Told Me

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1930s — Instead of a turkey, a little birdie shares Thanksgiving wishes in this Depression-era greeting.

1940s: The Formal Forties

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1940s — This hearty bird offered very formal best wishes for a happy Thanksgiving.

1940s: To a Secret Pal

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1940s — A turkey-riding elf brings Thanksgiving wishes to a secret pal.

1960s: Goofy Gobbler

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1960s — Greetings to a nephew feature a more casual and cartoonish gobbler.

1960s: Groovy Gobbler

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1960s — Groovy Tom Turkey suggests sending out for a pizza in this contemporary style greeting.

1970s: Gobbler on the Run

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1970s — Too cute to eat was this friendly gobbler.

1980s: Happy Humor Thanksgiving

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1980s — "He wanted to send you a Thanksgiving card with a picture of a woman in a skimpy bikini. I wanted to send you one with a picture of a cute funny animal. So we compromised," reads the front of a card with a bikini-clad bird.  


1990s: Turkeys Talk Back

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1990s — T-shirts tell the story of a turkey's ideal Thanksgiving.

2000s: Baked Beauty

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2000s — You can almost smell it roasting...

2000s: Stuffed

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2000s — This card gave a whole new meaning to stuffing.

2000s: Winging a Prayer

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2000s — "Never 'wing' the saying of grace." But with a full range of cards, there's no need to guess at how to say "Happy Thanksgiving!"

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More Slideshows

  • Many Faces of Santa

    The jolly old elf might be timeless, but his look has changed over a hundred years.

  • Be Mine Over Time

    Expressions of love debuted early in Hallmark’s history, growing bolder as the culture evolved.

  • Mom Sweet Mom

    From teapots to technology, how we've honored our mothers over time.

  • Father Times

    He sat in his chair and read the paper. Went bowling and played golf. These days helps out at home, too.

  • Pop Culture Rules

    Movie stars, fashions and fads – they're part of popular culture, which means they're also part of our cards.

  • Technology in the Cards

    Typewriters then, texting today... see how cards reflect our technological progress.

  • Tough Times, Good Wishes

    Even in difficult times – especially in difficult times – cards help us stay connected.

  • You Know You're A Boomer If...

    Boomers' lives and milestones are well chronicled in Hallmark's first century.

Fun Fact

Eighteen-year-old entrepreneur J.C. Hall founded Hallmark in 1910 with little more than two shoeboxes full of postcards. Read more about J.C. Hall.