Hallmark Keepsake Ornaments

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  • More than 400 new and unique Keepsake Ornament designs are available in 2016.
  • Many consumers tell Hallmark they view Hallmark Keepsake Ornaments as more than just a holiday decoration. Each year as they place their ornaments on their trees, it helps them relive special memories and remember special people and events.
  • According to Hallmark research, the top five reasons for buying and displaying Christmas ornaments are: 1) to commemorate a milestone, 2) to recall a special memory, 3) to represent a child or grandchild on the tree, 4) to one day pass along the ornaments as heirlooms, and 5) to express the individual's personality.

2016 Product News

In 2016 more than 400 new Hallmark Keepsake Ornaments are available for a wide variety of interests and situations including to commemorate milestones, nurture memories, recognize special interests and passions and celebrate relationships. From long-running series to new licensed properties, there is a Hallmark Keepsake Ornament available to deck anyone's tree.

Legends, Leading Ladies, Superheroes and Sci-Fi
New licensed ornaments from television shows and movies like Batman v Superman: Dawn of Justice, THE BIG BANG THEORY, The Walking Dead, Assassins Creed, Grease®, and Aliens join perennial favorites including National Lampoon's Vacation, The PEANUTS® Gang, Star Trek™ and sports-related superstars from the NFL, MLB and NHL. And Barbie™ joins an impressive leading ladies lineup which also includes Princess Anna and Queen Elsa From Disney's Frozen, Doc McStuffins, JEM of Jem and the Holograms, and Rainbow Brite. And for the ultimate geek-tastic fan, the Star Wars Death Star Tree Topper is crafted to resemble the Empire's armored space station and will capture your attention with its amazing light and sound features.

Premium Style
Uncommon artistry that uses high-end materials and embellishments including glass, porcelain and fabric are used to create ornaments that offer timeless elegance. Among them, Pretty Peacock, Ring In the Season, Happy Holidays!, Festive Santa and Dazzling Hummingbird which were crafted with the greatest attention to detail and with a unique artist touch that will earn the ornaments center stage on the tree.

New Favorites and Quintessential Classics
Ongoing favorite series like Frosty Friends and Toymaker Santa are joined by other new series starting in 2016 including Heirloom Angles, Petite Penguins, Beautiful Birdhouse, and Tea Time! There are also a variety of ornaments featuring Santa, angels, snowmen and scenes depicting iconic Christmas settings.

Magical Sights and Sounds
Innovative design is combined with music, lights and motion to help bring magical moments to the tree. Where Dreams Become Toys brings Santa's Workshop to life with light, music and movement. Other ornaments, which feature sounds of the season, include Love Shack which plays the classic tune by The B-52s, I Can't Drive 55 performed by Sammy Haggar, and Caroling Piano which plays music from "Deck the Halls," "Here Comes Santa Claus" and "We Wish You a Merry Christmas."

Culturally Relevant
A variety of multicultural ornaments including El Milagro de la Navidad, Angel de Luz, Blessed by the Season and Joyful Angel offer appeal to Hispanic, African-American and other consumers. Faith-based ornaments available include All Things are Possible, Star of Bethlehem, We Three Kings and the nativity scene lovingly recreated in A Savior is Born.

Relationships and Interests
The 2016 Keepsake Ornament collection includes ornaments for important milestones such as a baby's first Christmas, a couple's first holiday together or the adoption of a child. Ornaments also recognize a variety of special interests and passions, such as cooking, camping and sports, and occupations such as teaching and healthcare. Relationships are celebrated in many Keepsake Ornaments designed specifically for family and friends including sisters, mother and daughter and godchild. And children will be able to decorate and redecorate a plush, kid-friendly tree and ornaments sized just for them that will delight and inspire imaginations.

Product History

Christmas trees first appeared in America in the 1700s. Decorated trees were brought to America by Hessians – German mercenary soldiers fighting in the Revolutionary War – but didn't become widely popular until people saw the ornaments brought to America by families emigrating from Germany and England in the 1840s.

In 1973, Hallmark introduced a small line of six glass ball ornaments and 12 yarn figures as the first collection of Hallmark Keepsake Ornaments. The longest-running current ornament series is Frosty Friends, now in its 35th year.

Since the line's inception, Hallmark has introduced more than 8,500 Keepsake Ornaments and more than 100 ornament series. More than 500 local chapters of the national Hallmark Keepsake Ornament Club are active in the United States and Canada.

In Stores & Online

Keepsake Ornaments are available at Hallmark Gold Crown® stores nationwide and online at Hallmark.com. Use the store locator on Hallmark.com to find the nearest Hallmark Gold Crown store.


© Disney
BARBIE and associated trademarks and trade dress are owned by, and used under license from, Mattel. ©2015 Mattel. All Rights Reserved.
BIG BANG THEORY and all related characters and elements are trademarks of and © Warner Bros. Entertainment Inc.
© & TM Lucasfilm Ltd.
© Peanuts Worldwide LLC
BATMAN V SUPERMAN: DAWN OF JUSTICE and all related characters and elements © & ™ DC Comics and Warner Bros. Entertainment Inc. (s16)
The Walking Dead © 2016 AMC Film Holdings LLC. All Rights Reserved.
© 2016 Ubisoft Entertainment. All Rights Reserved. Assassin's Creed, Ubisoft, and the Ubisoft Logo are trademarks of Ubisoft Entertainment in the U.S. and/or other countries.
® & ©2016 Paramount Pictures. All Rights Reserved.
Aliens TM & © 2016 Twentieth Century Fox Film Corporation. All Rights Reserved.
NATIONAL LAMPOON'S VACATION and all related characters and elements © & ™ Warner Bros. Entertainment Inc. (s16)
Ford Motor Company Trademarks and Trade Dress used under license to Hallmark Cards, Incorporated and its subsidiaries.
Major League Baseball trademarks and copyrights are used with permission of Major League Baseball Properties, Inc.
© 2016 NFL Properties LLC
© 2016 NFL Players Incorporated. All rights reserved.
NHL, the NHL Shield, and the word mark and image of the Stanley Cup are registered trademarks of the National Hockey League. All NHL logos and marks and NHL team logos and marks depicted herein are the property of the NHL and the respective teams and may not be reproduced without the prior written consent of NHL Enterprises, L.P. © NHL 2016. All Rights Reserved.
Jonathan Toews used under license.
HASBRO and its logo and JEM are trademarks of Hasbro and are used with permission. ©2016 Hasbro. All Rights Reserved.
Rainbow Brite™ © Hallmark Licensing, LLC
© & TM Lucasfilm Ltd.

Fun Fact

In 1915, Hall Brothers purchased engraving presses to begin printing and publishing greeting cards, becoming a manufacturer for the first time.