Hallmark Showcases the Art of Paper Craft with Wonderfolds

New line of cards features unique pop-up format, laser design and intricate details

KANSAS CITY, Mo. (July 13, 2017) - This summer, Hallmark is introducing a brand new line of cards that celebrates the art of paper craft. Wonderfolds are displayable works of art that stand on their own and can be admired from every angle. These intricately designed dimensional cards combine Hallmark's distinct craftsmanship with our expertise in strengthening emotional bonds to create meaningful experiences for our customers.

"Wonderfolds are more than a greeting card, they're carefully crafted gifts that lead to genuine Hallmark moments," said Tom Brantman, creative director - Hallmark Greetings Innovation. "When someone opens one of these cards, they are opening up a miniature world to explore and the wonder of that discovery becomes a memory that lasts forever."

Hallmark is launching the new card line with 30 unique and innovative designs appropriate for occasions such as birthdays, anniversaries, graduation, weddings and new baby. Each card folds flat then pops up onto base that allows the card to stand upright and be displayed. Every corner front to back is designed as part of the overall card story so it offers a 360-degree experience. The sender can write a personalized message on a small removable card that is woven into the design. Each card requires the careful attention of a team of Hallmark paper engineers, illustrators, designers and writers to bring the complexity and artistry of Wonderfolds to life.

"Hallmark has always taken great pride in our paper craft and Wonderfolds takes this to a whole new level by offering consumers a way to share a story through paper," said Shannon Ortbals, product manager - Hallmark Greetings Innovation. "We are already looking forward to growing this line and providing even more opportunities for our customers to share these amazing Wonderfolds cards."

Wonderfolds are available now exclusively at Hallmark Gold Crown Stores and Hallmark.com. To find a store near you, visit Hallmark.com/stores or shop the cards online at Hallmark.com/Wonderfolds.

 

 

About Hallmark

For more than 100 years, family owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri and employing more than 27,000 worldwide, the approximately $4 billion company operates a diversified portfolio of businesses. Its global Hallmark Greetings business sells greeting cards and gift wrap in more than 30 languages with distribution in more than 100 countries and 100,000 rooftops. Hallmark Retail operates 2,000 Hallmark Gold Crown stores in five countries and Hallmark Home & Gifts sells a broad array of home décor and gift product throughout the U.S. Crayola® offers a wide range of art materials and toys designed to spark children's creativity around the globe. Crown Media Family Networks operates two cable channels: Hallmark Channel and Hallmark Movies & Mysteries Channel. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark's headquarters. For more information, visit Hallmark.com. Connect on Facebook, Twitter, Instagram, Pinterest, LinkedIn and YouTube.