Sweetest Day

Always observed the third Saturday of October

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  • Sweetest Day is always observed on the third Saturday in October, which falls on Oct. 15 in 2016.
  • 80 percent of Hallmark's Sweetest Day cards have a “love” or “romance” theme.
  • Hallmark first made Sweetest Day cards in the mid-1960s.

2016 Product Features

  • Hallmark offers more than 70 Sweetest Day cards. Cards are available in stores and online with prices starting at $2.
  • Cards are available for family members and love relationships. Many cards express appreciation and gratitude for special people and sweethearts.
  • Hallmark offers a variety of gifts appropriate for Sweetest Day, including photo frames, Hallmark Gift Books and Crafters & Co. chocolates, as well as gift wrap options.
  • Hallmark Ink & Main Press offers a selection of Sweetest Day paper cards that can be personalized with photos and messages online and mailed directly to the recipient.
  • HallmarkeCards.com also offers Sweetest Day eCards, available with a subscription.

Holiday History

Sweetest Day is an original American holiday not based on any group's religious tradition. It's simply a reminder that a thoughtful word, deed or small gift enriches the life of the recipient as well as the person giving it.

Legend has it that Sweetest Day was established around 1922 by Herbert Birch Kingston, a Cleveland, Ohio, candy company employee who wanted to bring happiness to the lives of those who often were forgotten. Kingston and others distributed candy and small gifts to orphans, people confined to their homes and others to show them that someone cared.

In the early 1930s, movie stars got into the act. Ann Pennington distributed candy to 2,200 Cleveland newspaper boys, and Theda Bara gave candy to theater-goers and patients in Cleveland hospitals.

In time, the Sweetest Day idea of spreading cheer broadened to include everyone from family members to sweethearts and coworkers to acquaintances.

Observance of Sweetest Day is still most prevalent in the Great Lakes region where the holiday originated, including Illinois, Indiana, Michigan, Ohio, and Wisconsin. But today, the once-regional celebration of Sweetest Day has spread throughout the country.

Sweetest Day celebrations are similar to Valentine’s Day in most locations, with the most popular gifts and acknowledgements being cards, flowers, chocolates and candy.

In Stores & Online

Available at Hallmark Gold Crown® stores nationwide, online at Hallmark.com and wherever Hallmark products are sold. Visit InkandMain.com and HallmarkeCards.com for additional options.


Fun Fact

The Hall Brothers "invented" modern gift wrap during Christmas 1917 when they ran out of solid-colored tissue paper and started selling decorated envelope linings.