Always celebrated December 25

Related Images

Click a thumbnail to preview the image and register for hi-res downloads.


  • Christmas is the largest card-sending holiday in the United States, with approximately 1.6 billion cards sent to friends and loved ones every year.
  • According to Hallmark research, consumers say they always participate in the following activities during the holiday season:
    • 98% Wrap presents
    • 90% Decorate inside their homes
    • 88% Decorate a Christmas tree
    • 85% Send Christmas cards, letters or photos
    • 83% Play Christmas music
    • 77% Attend a Christmas party, gathering or luncheon
  • Hallmark made its first Christmas cards in 1915, five years after the founding of the company.
  • Hallmark is credited with founding the modern-day gift wrap industry in 1917.

2017 Product News

Christmas Cards

Hallmark offers more than 1,600 individual Christmas greeting cards and 325 sets of boxed cards that meet a variety of diverse relationship needs and sending situations.

  • Hallmark Signature continues to be the fastest growing premium greeting card brand. This holiday, consumers will find new designs featuring classic holiday icons, intricate paper craft, brand new premium Hanukkah cards and cards for kids that include detachable toys or buildable pieces. also offers Christmas ecards, available with a subscription.

Visit the 2017 Christmas Cards fact sheet for an expanded list of products and information.

Christmas Gifts & Home Décor

Hallmark has a variety of unique collections of holiday products to help strengthen and share traditions like decorating homes, baking treats and building anticipation for the season including:

  • The Heritage Collection - A collection of heirloom gifts, ornaments and gift wrap that use Hallmark's rich history and the very best craftsmanship. 
  • The Matt Kesler Artist Collection - This collection features prints, figurines, sentiments and a book designed for those who want to place the true meaning of Christmas front and center. 
  • Holiday Home - A wide selection of holiday décor and entertaining gifts like serving trays, mugs, throws and laser cut art featuring Santa and smiling snowmen add warmth and festive ambiance to all holiday surroundings.

Hallmark also offers great gift ideas for kids including:

  • itty bittys® - In addition to new itty bittys® book bundles and ornaments, new holiday characters are available including Hello Kitty® and Barbie®. Hallmark will donate $1 to Toys for Tots for each Holiday Hello Kitty® itty bittys character sold.
  • Keepsake Kids - Start a new tradition that's just their size with a soft, tabletop Christmas tree made for little hands. Kids can decorate their very own tree over and over again with small plush ornaments that hang from brightly colored buttons.
  • Jingle and Bell - Everyone's favorite husky pups are all dressed up for the holidays in Santa suits. This years' assortment also includes pet toys and a pet bowl place mat. Hallmark again is partnering with the Best Friends Animal Society to find loving homes for 2,000 pets.

Christmas Gift Wrap

Hallmark holiday gift wrap is available to help make gift giving and receiving fun, exciting, surprising and personal. Styles available to wrap up the season with flair include:

  • Classic Christmas - The Hallmark Classic Christmas gift wrap collection features traditional iconography and patters with an updated flair for holiday wrapping.
  • Inspired Crafter - The Hallmark Inspired Crafter gift wrap collection makes it easy to present a special gift. The collection features tailored designed bags and wrapping paper with crafter inspired add-ons and detailed embellishments right on the bag.
  • Bundle Basics - For those who like to stockpile gift wrap, the Hallmark Bundle Basics collection is perfect! With classic designs in ever-popular formats, this collection comes in bundles of two for easy on-hand holiday stockpiling.
  • Licensed Kid - Featuring some of the most popular licensed characters in a variety of formats, this collection is perfect for the young and the young at heart.

Additional gift wrap options include stylized reversible rolls, gift card presenters, bottle bags, bottle gift boxes, ready-to-go bags, bag bundles and Hallmark Signature gift wrap.

More than 100 Holiday gift bags are available in small, medium, large, x-large, grand, jumbo and bottle bags with tags. Many gift bags now feature the innovative card pocket - a simple sleeve inside the bag for the greeting card.

Hallmark provides a wide selection of elegant and fun accessories for the perfect finishing touch

See the 2017 Christmas Gift Wrap fact sheet for an expanded list of products and information.

Hallmark Keepsake Ornaments

In 2017 more than 400 new Hallmark Keepsake Ornaments are available for a wide variety of interests and situations including to commemorate milestones, nurture memories, recognize special interests and passions and celebrate relationships. From long-running series to new licensed properties, there is a Hallmark Keepsake Ornament available to deck anyone's tree including:

  • Licensed ornaments from popular television shows and movies like Star Wars: The Last JediTM, Nintendo, and The Walking Dead, as well as sports-related superstars.
  • Premium Ornaments that incorporate uncommon artistry through the use of high-end materials and embellishments including glass, porcelain and fabric.
  • Ongoing favorite series like Frosty Friends as well as a variety of ornaments featuring Santa, angels, snowmen and scenes depicting iconic Christmas settings.
  • A variety of multicultural ornaments that offer appeal to Hispanic, African-American and other consumers.
  • Honoring milestones such as baby's first Christmas, a couple's first holiday together or the adoption of a child.

Holiday History

Christmas is a Christian holiday celebrated around the world commemorating the birth of Jesus Christ. In the third century, efforts were made to find out the date of the Nativity, but only in the year 336 A.D. was the date of the Dec. 25 festival set in commemoration of Jesus’ birth. Pope Julius formally selected Dec. 25 as the day of Christmas in 349 A.D.

Roman Catholics, Lutherans, members of the Dutch Reformed and Anglican churches, and those of the German sects were most responsible for establishing Christmas traditions in America. Christmas customs spread with the westward expansion of the United States and by the late 1800s had become firmly entrenched in American society.

In Stores & Online

Available at Hallmark Gold Crown® stores nationwide, participating Hallmark retailers, Use the store locator on to find the nearest Hallmark Gold Crown store or to shop online.