Hallmark’s Father’s Day Collection Brings Heart and Humor to Every Celebration
New greeting cards and gifts make it easy to give and show love this season
KANSAS CITY, Mo. (May 27, 2026) – Father’s Day is June 21, and as the fourth-largest card-sending holiday in the United States, more than 72 million Father’s Day cards are exchanged each year industry wide. Hallmark is marking the occasion with new greeting cards and gifts that highlight the many roles dads play in families today.
“Dads have a way of making life more fun, whether it’s through their steady support, their signature style or their reliably cheesy jokes,” said Jen Walker, SVP of Creative at Hallmark. “Father’s Day is a chance to celebrate everything that makes them one-of-a-kind, and our collection is designed to help shoppers do that in a way that feels personal.”
According to the National Retail Federation, nearly half of consumers (48%) plan to purchase a gift for a dad or stepdad, with others buying for grandfathers, brothers and more. Hallmark’s Father’s Day line reflects those relationships with greeting cards and gifts that honor all father figures.
Shop the full Father’s Day collection at Hallmark.com.
Greeting Cards for Every Father Figure
Thoughtfully written Father’s Day cards offer a meaningful way to express appreciation, and with buy one get one 50% off greeting cards on Hallmark.com, it’s easy to find the right message for every dad.
- Share your gratitude with the men who mean so much through heartfelt cards that express love and celebrate their lasting impact.
- Pay the dad jokes forward with funny cards that celebrate his one-of-a-kind sense of humor.
- Show significant others they’re appreciated with cards that recognize everything they do for the family, or let the little ones share sweet messages with cards made just for them to give.
- Celebrate pet dads with playful cards from their furry friends, capturing the tail-wagging joy of life together.
- Offer comfort and support with sympathy cards for those experiencing loss or navigating complex relationships.
For additional inspiration, turn to Hallmark’s experts for tips and guidance on what to write in a Father’s Day card.
Gifts That Show You Know Him
Thoughtful gifts provide a fun way to celebrate any dad’s unique style, special interests and cherished fatherhood moments.
- Nod to a favorite pastime with playful grilling accessories, punny mugs or lowball glasses that bring a bit of the golf course home.
- Give something he’ll reach for again and again. Whether his favorite title is Dad, Papa or Grandpa, baseball caps worn with pride make for great, go-to gifts.
- Mark a milestone with first Father’s Day cards and gifts including picture frames and handprint trinket trays designed to capture the first chapter.
- Add a personal touch with DIY handprint aprons made just for dads who love to grill.
Add a thoughtful final touch with gift bags and wrapping paper featuring bold designs, playful prints and cheerful messages.
Visit Hallmark.com for more information, locate a Hallmark Gold Crown store or sign up for Crown Rewards or Hallmark+. As a Crown Rewards member, you can earn points on every purchase and receive exclusive savings and rewards. Hallmark+ members can enjoy access to exclusive Hallmark+ originals, Hallmark’s full library of movies and series, plus shopping perks like monthly coupons, free greeting cards, unlimited ecards and more!
