Care for Our Planet 2021-22

Hallmark Expands EARTH to Other Global Offices 

UN SDGs + Hallmark CSR Goals:
Sustainable Cities + Communities  /  Life On Land 

When Hallmark launched the employee resource group (ERG) Environmental Awareness, Responsibility, and Transparency at Hallmark, or EARTH, in late 2020, it was primarily made up of a group of employees at Hallmark’s global headquarters in Kansas City, Missouri. However, as news of EARTH spread, and meetings and events continued to be held virtually, engagement with the group continued to grow, as did interest from Hallmark’s employees globally to get more involved. 

In 2021, EARTH expanded to include people at many of Hallmark’s operations in the Kansas City area and around the world. From manufacturing plants in Lawrence and Leavenworth, Kansas, to our Distribution Center in Liberty, Missouri, to Hallmark’s UK office to our Hong Kong office, employees are excited to contribute to the company’s sustainability efforts and learn how we can all be responsible citizens of the world. 

“EARTH believes that caring for our environment is another way to enrich every life, every day,” said Emily Akins, chair of EARTH. “Many of our offices already had their own sustainability efforts going at a local level, so forming EARTH gave us an opportunity to knit together all of these efforts so we can see the greater impact. When we each do a little, we all do a lot, so we’re excited for the future of EARTH and what we can do for our business and our employees.” ♦ 

Hallmark UK Celebrates All Mums with 100% Recyclable Cards on Mother’s Day 

UN SDGs + Hallmark CSR Goals:
Responsible Consumption + Production 

On Mother’s Day, which fell on March 14, 2021, in the United Kingdom, every Hallmark card exchanged had an extra– special feature: it was 100 percent recyclable. Every card in the 600-piece collection could be recycled with all the ribbons, tassels, and bow attachments made from paper. The use of recyclable material reduced the collection’s carbon footprint, giving mums another reason to smile. 

“Changing the world happens one caring step at a time,” said Emily Barhador, Hallmark UK’s sustainability lead. “We know our efforts account for only a small portion of the work that needs to be done, but we’re so proud of the progress we’re making.” 

Hallmark UK is creating meaningful action for the benefit and sustainability of our community, our planet, and our people by focusing on efforts where the company can make the greatest impact. ♦ 

Hallmark’s Hong Kong Office Participates in Coastal Cleaning Efforts 

UN SDGs + Hallmark CSR Goals:
Sustainable Cities + Communities  /  Life On Land

A dozen employees from Hallmark’s Hong Kong office joined with their families in March 2021 to clean a pair of beaches located in New Territories. The group picked up trash that tourists and other visitors left behind. Through this activity, our employees not only participated in protecting the environment, but also educated their children on sustainability and care for the planet. ♦