Hallmark Unveils 2020 Caring in Action Report

Kansas City, Mo. (June 14, 2021) – For the fifth year in a row, Hallmark released its annual Caring in Action report, featuring enterprise-wide corporate social responsibility (CSR) efforts completed in 2020 across three key areas of focus: Care for our People, Care for our Community, Care for our Planet.

The 2020 Caring in Action report features stories from Hallmark’s diverse portfolio of businesses including Hallmark Global, Crayola, and Crown Media Family Networks. As part of Hallmark’s enterprise-wide CSR strategy, Hallmark currently aligns with five United Nations Sustainable Development Goals (SDGs): Quality Education; Gender Equality; Sustainable Cities and Communities; and Responsible Consumption and Production. Hallmark also has two key goals that are unique to its corporate culture: Arts and Culture, and Family and Kids.

A few highlights from the report include:

• Employees across all of Hallmark’s businesses donated more than 29,000 volunteer hours.
• Enterprise-wide, the company diverted 41 million pounds of waste from landfills, decreased water use by 66 million gallons and reduced CO₂ emissions by 124,000 metric tons.
• Earned a perfect score on the Human Rights Campaigns Corporate Equality Index and received the designation of “Best Places to Work.”

The world needs more care now than ever before and Hallmark’s work will never be finished, but the company is proud of the progress made in 2020, especially during an unprecedented year.

This is the second year the Caring in Action report has been published digitally, allowing Hallmark to keep an always-on site that can be updated throughout the year. As this year progresses, Hallmark will continue to add more stories illustrating the company’s continued progress in 2020.