October 27, 2020

PopMinded by Hallmark plans to sell 2020 Star Wars event exclusives

Hallmark Keepsake Ornaments and itty bittys® among items planned

Image of Star Wars: The Clone Wars™ Ahsoka Tano™ and 332nd Company Helmet Keepsake Ornament 2-pack

Image of Star Wars: Rogue One™ K-2SO™ itty bittys® with sound

Image of Star Wars The Mandalorian™ The Child PXL8 Enamel Pin

UPDATE: December 3, 2020

PopMinded by Hallmark will release 1,500 units of the Ahsoka Tano and the 332^ndClone Trooper Helmet 2-pack Keepsake Ornament beginning on Friday, December 11 at 12 p.m. EST / 11 a.m. CST / 9 a.m. PST. In October, PopMinded announced that it would release an additional 1,500 units of the ornaments, which were originally sold as Star Wars Celebration Anaheim event exclusives, bringing the total to 3,500. Due to shipping delays and inventory challenges, only 2,000 were made available.

The 1,500 ornaments will be available for the very last time on Friday, December 11. PopMinded appreciates its loyal fans and their patience as we all navigate this challenging year.

KANSAS CITY, Mo. (October 27, 2020) — In time for the upcoming holiday season, PopMinded by Hallmark will be making two Star Wars Celebration Anaheim event exclusives available for purchase for fans, November 12, 11AM CST.

The Star Wars-themed Hallmark Keepsake Ornament 2-pack, an itty bittys® plush character with sound, and a popular PXL8 enamel pin design will be sold in limited quantities while supplies last. Items and links to purchase below:

Star Wars: The Clone Wars™ Ahsoka Tano™ and 332^nd Company Helmet Keepsake Ornament 2-pack features the final season version of fan-favorite Jedi, Ahsoka Tano, paired with an armored Clone Trooper helmet of the 332^nd Company styled with Togruta facial markings. Available for $40 with a total original production run of 2,000, which was increased in a second run for a total run quantity of 3,500. The quantities listed on the back will reflect this change between runs.

Star Wars: Rogue One™ K-2SO™ itty bittys® with sound features the itty bittys plush styling of Casian Andor’s™ reprogrammed security droid with some of his bluntly honest quips from the film. Available for $10 with a total production run of 2,500.

Star Wars The Mandalorian™ The Child PXL8 Enamel Pin features a stylized rendition of the lovable, mysterious bounty from the Lucasfilm series The Mandalorian streaming on Disney+. First offered at ComicCon@home in July, then Metaverse in October, we held a limited amount for Star Wars Celebration fans. Available for $8 with a total production run increased from the originally quoted 2,500 to 4,000.

If you plan on purchasing two or all three of the exclusive designs, click here to add them to your cart. Limited to one of each design per customer, per transaction.

PopMinded, which debuted in 2016, is Hallmark’s way to celebrate fandom with gifts and collectibles created and curated with all fans in mind. PopMinded continues and expands on Hallmark’s decade-long tradition of providing event attendees access to Hallmark’s ever popular event exclusive products available only through convention pop-up stores.

For more information about PopMinded by Hallmark and the products offered, visit PopMinded.com/events or follow @popminded on Instagram.

STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.

Media Contacts

Hannah Steinkamp
Hallmark Cards, Inc.
816-274-4873
hannah.steinkamp@hallmark.com

About Hallmark

About Hallmark

For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri, and employing more than 20,000 worldwide, the company operates a diversified portfolio of businesses. The Hallmark business designs and sells greeting cards, gifts, ornaments and gift packaging in more than 30 languages with distribution in nearly 100 countries and 100,000 rooftops worldwide, including a network of company-owned and independently-owned Hallmark Gold Crown stores in five countries. Hallmark Media is entertainment’s leading destination for feel-good content and operates three cable networks – Hallmark Channel, Hallmark Mystery, and Hallmark Family. Hallmark+, launched in 2024, is our streaming service and membership program delivering the very best of Hallmark all in one place, featuring a blend of all new, exclusive original series, movies, and other feel-good content plus monthly discounts and rewards for shopping at Hallmark retail stores and at Hallmark.com. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. Crayola^® offers a wide range of art materials and creative play toys designed to spark children’s creativity around the globe. For more information, visit Hallmark.com. Connect on Instagram, TikTok, Facebook, Pinterest, YouTube, and LinkedIn.