Hallmark History & Timeline
Innovation: 21st Century & Beyond
As the leader of the greeting card industry, Hallmark leaves its mark on more than just cards. Donald J. Hall, Jr. and David E. Hall, both grandsons of the founder, continue the legacy of strong family leadership and innovation. Don steers the company as president and CEO, while Dave leads Hallmark’s North American businesses, including wholesale and retail operations.
In its second century, the Hallmark brand continues to evolve. Quality family entertainment started with the Hallmark Hall of Fame and lives on with the Hallmark Channel cable television network that reaches millions of households with family-oriented programming. On the greeting card front, by combining the shared emotion of music, the surprise of a loved one's voice, or the wonder of hand-crafted artistry, Hallmark continues to transform the industry. Innovative new products like Recordable Storybooks and Interactive Story Buddy™ characters create shared connections to treasure between grandparents, parents and children.
Today, Hallmark products can also be found at tens of thousands of retail outlets domestically and online at Hallmark.com. The company publishes in 30 languages, and its products are available in more than 100 countries around the globe. Hallmark Gold Crown® stores, the company's network of independently-owned card and gift specialty stores, bring the most extensive selection of Hallmark products to your neighborhood.
We've come a long way from a man with empty pockets, two shoeboxes of postcards, and a dream. But most importantly, we've held onto the enduring beliefs and values that fill the basic human need to connect with others.