Hallmark's Major Subsidiaries & Related Businesses


Crayola, LLC

Crayola logo

Providing fun and imaginative ways for children to colorfully express themselves.

Founded: 1903
Acquired: 1984
Headquarters: Easton, Pa.
Products/Brands:


Crown Center Redevelopment Corp.

Crown Center logo

85-acre commercial and residential complex adjacent to the world headquarters of Hallmark Cards, Inc.

Founded: 1968
Headquarters: Kansas City, Mo.
Business:

  • Regional attraction offering a variety of shopping, dining and entertainment options.
  • Key player in Kansas City’s meeting and tourism industry.
  • A premier office address for businesses.
  • Attracts 5 million people annually.

Crown Media Holdings, Inc. (NASDAQ: CRWN)

Crown Media Family Networks & Hallmark Channel logosPublicly traded corporate parent for the portfolio of cable networks and related businesses under Crown Media Family Networks.

Founded: 1999
Launched:
Hallmark Channel (2001), Hallmark Movie Channel (2003)
Headquarters: Studio City, Calif.
Business:

  • Crown Media Holdings, Inc. is the corporate parent for the portfolio of cable networks and related businesses under Crown Media Family Networks, which includes Hallmark Channel and Hallmark Movie Channel.
  • Hallmark Channel is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of 86 million subscribers.
  • Hallmark Movie Channel is a 24-hour cable network dedicated to bringing viewers family-friendly movies with a mix of classic theatrical films, presentations from the acclaimed Hallmark Hall of Fame library, original Hallmark Channel movies, and special events. The network is available in HD and SD to a national audience of 53 million subscribers.

DaySpring Cards, Inc.

DaySpring Cards logo

Leading supplier of Christian greeting cards and gifts.

Founded: 1971
Acquired: 1999
Headquarters: Siloam Springs, Ark.
Products/Brands:

  • Products feature non-denominational Christian messages.
  • Available in more than 3,000 Christian retail stores in the U.S. and in 60 countries around the world.
  • Mary & Martha (formerly Blessings Unlimited), started in 2006, a home party business offering Christian and inspirational products for sale by independent consultants.

Hallmark Baby

A wholly owned subsidiary of Hallmark Marketing Corp., Hallmark Baby is a direct-to-consumer digital storefront for those who want distinct children's wear that blends playful comfort with lasting quality, for special days or anydays. 

Established: 2013
Products:
Top quality baby and children's clothing sold online


Hallmark Business Connections

Hallmark Business Connections logo

A business-to-business division that specializes in helping companies build and grow relationships with employees, customers and prospects.

Established: 2010
Acquired: Hallmark Insights (2000), Irresistible Ink (1998), Hallmark Business Expressions (1996)
Headquarters: Minneapolis, Minn.
Business:

  • Employee recognition, customer engagement, corporate wellness engagement, and sales programs.

Halls LLC

Halls Kansas City logo

Operates Halls on Grand specialty department store in Kansas City's Crown Center.

Founded: 1916
Headquarters: Kansas City, Mo.
Business:

  • Originally opened in Downtown Kansas City's "Petticoat Lane" district.
  • Subsequently moved to other downtown locations, and in 1965, to the Country Club Plaza.  A Crown Center store opened in 1973.
  • Now in a single Crown Center location as the re-imagined Halls on Grand, on the third level of the Crown Center Shops
  • Features fashion for men and women including designer brands exclusive in Kansas City, as well as cosmetics, china, crystal and decorative home accessories.
  • H-Bar cafe offers beverages and light fare.

  


Litho-Krome Company, LLC

Litho-Krome logo

Leader in high-quality color separation and lithography.

Founded: 1933
Acquired: 1979
Headquarters: Midland, Ga.
Businesses:

  • Litho-Krome Co., LLC – Pioneered early color offset lithography and gained recognition for producing limited-edition prints for a number of major art publishers and artists.
  • Today prints a majority of Hallmark's domestically produced greeting cards.

Feeln

Subscription-based streaming video on demand service and film production company.

Founded: 2007 as SpiritClips
Acquired: 2012
Headquarters: Los Angeles, Calif.
Business:

  • Founded by Academy Award-winning producer Rob Fried.
  • Renamed/rebranded as Feeln September 2014.
  • Offers heartwarming films that move, inspire and delight audiences of all ages
  • Subscribers are able to experience Feeln content online, streaming to TV, and via mobile devices.

 

Fun Fact

Hallmark first introduced a line of paper party products in 1960 offering invitations, plates, cups, napkins, centerpieces, and even groovy matching paper dresses.