Hallmark's Major Subsidiaries & Related Businesses

Crayola, LLC

Providing fun and imaginative ways for children to colorfully express themselves.

Founded: 1903
Acquired: 1984
Headquarters: Easton, Pa.
Products/Brands:

• Crayola® art products
• Silly Putty®
• Portfolio Series™ art materials
• The Crayola Experience™, an interactive Crayola brand experience for children of all ages in historic downtown Easton.

Crown Center Redevelopment Corp.

85-acre commercial and residential complex adjacent to the world headquarters of Hallmark Cards, Inc.

Founded: 1968
Headquarters: Kansas City, Mo.
Business:

• Regional attraction offering a variety of shopping, dining and entertainment options.
• Key player in Kansas City’s meeting and tourism industry.
• A premier office address for businesses.
• Attracts 5 million people annually.

Crown Media Holdings, Inc. (NASDAQ: CRWN)

Publicly-traded corporate parent for the portfolio of cable networks and related businesses under Crown Media Family Networks.

Founded: 1999
Launched: Hallmark Channel (2001), Hallmark Movie Channel (2003)
Headquarters: Studio City, Calif.
Business:

• Crown Media Holdings, Inc. is the corporate parent for the portfolio of cable networks and related businesses under Crown Media Family Networks, which includes Hallmark Channel and Hallmark Movie Channel.
• Hallmark Channel is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of 87 million subscribers.
• Hallmark Movie Channel is a 24-hour cable network dedicated to bringing viewers family-friendly movies with a mix of classic theatrical films, presentations from the acclaimed Hallmark Hall of Fame library, original Hallmark Channel movies, and special events. The network is available in HD and SD to a national audience of 47 million subscribers.

DaySpring Cards, Inc.

Leading supplier of Christian greeting cards and gifts.

Founded: 1971
Acquired: 1999
Headquarters: Siloam Springs, Ark.
Products/Brands:

• Features non-denominational Christian messages.
• Available in more than 3,000 Christian retail stores in the U.S. and in 60 countries around the world.

Hallmark Business Connections

A business-to-business division that specializes in helping companies build and grow relationships with employees, customers and prospects.

Established: 2010
Acquired: Hallmark Insights (2000), Irresistible Ink (1998), Hallmark Business Expressions (1996)
Headquarters: Minneapolis, Minn.
Business:

• Hallmark Business Connections – Employee recognition, customer engagement, corporate wellness engagement, and sales programs.

Halls Merchandising, Inc.

Operates Halls specialty department store in two Kansas City locations – the Country Club Plaza and Crown Center.

Founded: 1916
Headquarters: Kansas City, Mo.
Business:

• Halls Plaza store opened in 1965.
  • Features fashion for men and women, cosmetics, china, crystal, and decorative home accessories, as well as Hallmark products.
• Halls Crown Center store opened in 1973.
  • Halls for Her in Crown Center features women’s fashion sportswear, dresses, shoes, accessories, and cosmetics as well as Kid-OH! children’s clothing and gifts. Also provides a Corporate Gift Service.
  • Halls The Store for Men in Crown Center features men’s clothing and accessories.
  • Halls Downstairs for Men in Crown Center features men’s casual clothing, denim and accessories.

Litho-Krome Company, LLC

Leader in high-quality color separation and lithography.

Founded: 1933
Acquired: 1979
Headquarters: Midland, Ga.
Businesses:

• Litho-Krome Co., LLC – Pioneered early color offset lithography and gained recognition for producing limited-edition prints for a number of major art publishers and artists, such as Norman Rockwell and Thomas Kinkade.
• Litho-Krome ProColor – Provides press printed and fine art products for professional photographers.
• My Canvas Creation – Offers consumers an outlet for creating personalized art from a photograph.

SpiritClips

Broadband, subscription-based online video service and film production company.

Founded: 2007
Acquired: 2012
Headquarters: Los Angeles, Calif.
Business:

• Offers heartwarming short films, family-friendly movies and documentaries.
• Subscribers are able to experience SpiritClips.com content online, streaming to TV, and via mobile devices.

Sunrise Greetings

Warm, sophisticated greeting cards for everyday and seasonal sending.

Founded: 1974
Acquired: 1998
Headquarters: Bloomington, Ind.
Products/Brands:

• Sunrise Greetings® brand
• WeinerDog™ humor card brand
• Markets products throughout the U.S. and Canada.

William Arthur

Specializes in distinctive luxury stationery.

Founded: 1949
Acquired: 1997
Headquarters: West Kennebunk, Maine
Products/Brands:

• One of the finest makers of customized luxury wedding invitations, baby announcements and social stationery, as well as holiday greeting and photo cards.
• Vera Wang and Rita Renning brands