About Hallmark Product Donations
At Hallmark we make product donations through some 150 existing non-profit partnerships rather than responding to individual requests. Here's how and why.
To ensure that donated products end up in the hands of those who can best use them, we give primarily to large non-profit organizations that can sort and store large wholesale quantities, then redistribute them to other non-profit groups to make available to those in need. For example, in Kansas City, we give cartons of unsold products to the local Salvation Army. Their volunteers unpack and organize the products in their warehouse, and once a month invite other Kansas City-area non-profits to see what's available and select items that can be useful to the people they serve.
In 2012 we donated products with a wholesale value of more than $24 million through the Salvation Army, the VFW Foundation and Give2theTroops (distributing to all branches of the military) and Good360 and the National Association for Exchange of Industrial Resources (redistributing to non-profits in locations across the country).
We have learned from experience that in disaster situations, what might be healing to some can bring more heartache to others, and supplies sent with the best of intentions may cause additional work for those providing relief services. That's why we make supplies such as paper plates, cups and napkins available for disaster relief through the Salvation Army, American Red Cross and Heart to Heart International, and may also encourage financial contributions from Hallmark employees through a donation match.
Hallmark Gold Crown store owners usually keep the cards and other products they have purchased from us to sell at a later date. However, when they, or any other retailer offering Hallmark products, go through a remodeling project, or when we introduce new products that require retailers to remove older items to make way for the new, we work with them to identify the best way to do so.
While we are currently unable to review new requests for product donations, we invite you to learn more about Hallmark's community involvement programs here.