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About Hallmark Product Donations

Hallmark makes product donations through some 150 existing non-profit partnerships rather than responding to individual requests. Here's how and why.

We give primarily to non-profit organizations that can sort and store large wholesale quantities, then redistribute them to other non-profit groups to make available to those in need. For example, in Kansas City, we give cartons of unsold products to the local Salvation Army. Their volunteers unpack and organize the products in their warehouse, and once a month invite other area agencies to select items that can be useful to the people they serve.

In 2013 we donated products with a wholesale value of more than $12 million through the Salvation Army, the VFW Foundation and Give2theTroops (distributing to all branches of the military) and Good360 and the National Association for Exchange of Industrial Resources (redistributing to non-profits in locations across the country).

We have learned from experience that in disaster situations, supplies sent with the best of intentions may cause additional work for those providing relief services. So we donate for disaster relief through the Salvation Army, American Red Cross and Heart to Heart International, and in some cases encourage financial contributions from Hallmark employees through a donation match.

With few exceptions, such as military personnel stationed overseas, Hallmark does not donate individual greeting cards, but instead recommends recycling them. This policy protects the business interests of independent retailers who otherwise might be affected if their local market is flooded with donated greeting cards. Caring and responsible corporate citizenship is important to Hallmark, and so is building strong partnerships with the independent retailers who sell the products we create.

While we are currently unable to review new requests for product donations, we invite you to learn more about Hallmark's community involvement programs here.

Updated 7/18/2014

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Fun Fact

Eighteen-year-old entrepreneur J.C. Hall founded Hallmark in 1910 with little more than two shoeboxes full of postcards. Read more about J.C. Hall.