Viewpoints

Featuring LGBT couples in our Valentine's Day commercial

Hallmark is about helping people share what's in their hearts with those they love. We are committed to reflecting people's real lives and enriching their relationships, and our mission includes all people. We know how increasingly diverse our connections to each other are and we're here to help all people express love, celebration, support or recognition in a wide range of situations. 

For additional information, please visit this page in our "About Hallmark" site: http://newsroom.hallmark.com/OurCulture/Putting-the-All-in-Hallmark.

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Fun Fact

From the mid-1930s through the 1950s, J.C. Hall approved every single Hallmark card, giving his official thumbs up by writing "OK JC" on the back.