Slideshows

Greeting cards offer a cultural snapshot of world events, slang, social norms and design styles that reflect what Americans have experienced over the past century. Check out the Hallmark slideshows below for examples.

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1920s Moms: Idealized Mother

Mom Sweet Mom

1920s — What cards lacked in color – in those days, color was hand-applied rather than printed – they made up for in formality.

1930s Moms: Baking Mother

Mom Sweet Mom

1930s — A mother's place was in the kitchen, baking with her little one, in this Mother's Day greeting.

1930s Moms: Tea Time

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1930s — Mother's Day wishes came with a spot of hot tea and some pretty flowers.

1940s Moms: Coffee Pot

Mom Sweet Mom

1940s — No grande mocha latte for the mom receiving this coffee pot card, which pictured a few of the roles society expected of her in those days.

1940s Moms: Sewing

Mom Sweet Mom

1940s — A pin cushion, a thimble and other familiar icons of the sewing basket conveyed best wishes for mom.

1950s Moms: Cats

Mom Sweet Mom

1950s — Raccoons, bears and cats with human qualities were common greeting card characters in the 1950s in cards for all occasions, including Mother's Day.

1950s Moms: Gingham

Mom Sweet Mom

1950s — A gingham-themed tea party shared love for mom in this decade.

1960s Moms: Apron

Mom Sweet Mom

1960s — An aproned June Cleaver was stylin' in her TV kitchen, and so was this card.

1960s Moms: Tried To Teach

Mom Sweet Mom

1960s — Who taught you how to behave? "Nobody!" says the inside of this rebellious Mother's Day card. "But I gotta give you credit, Mom. You tried like #($&("

1960s Moms: Pink Feather

Mom Sweet Mom

1960s — Remember that prim and proper 1920s mom? She burst out of her shell in the 1960s!

1960s Moms: Office Worker

Mom Sweet Mom

1960s — Office scenes began to appear on Mother's Day cards from the '60s and '70s as more women, including women with children, began working outside the home.

1970s Moms: Ironing

Mom Sweet Mom

1970s — Moms from any era can relate to this card acknowledging that household chores rarely take a day – even Mother's Day – off.

1980s Moms: Mahogany

Mom Sweet Mom

1980s — The Mahogany card line debuted in the 1980s, and with it many more choices recognizing African-American moms for Mother's Day and all occasions.

1990s Moms: Seat Belt

Mom Sweet Mom

1990s — "Happy Mother's Day to Mom, the original seat belt," says this card for Moms from every decade who know this move.

1990s Moms: Breakfast in bed

Mom Sweet Mom

1990s — "That way you can't see what we did to the kitchen," says the message inside this card.

1990s Moms: Difficult Day

Mom Sweet Mom

1990s — Mother's Day isn't always happy for those who have suffered a loss or are going through difficult days. Some cards started to acknowledge tough times with gentle thoughts and caring.

1990s Moms: Takes A Village

Mom Sweet Mom

1990s — It really does take a village, and this card recognized women in a community of caring.

2000s Moms: Mother to Be

Mom Sweet Mom

2000s — Moms-to-be could now receive cards for their very first Mother's Day.

2000s Moms: Fashionable

Mom Sweet Mom

2000s — No baking or sewing images to honor the fashionable 21st century mom!

2010s Moms: Augmented Reality

Mom Sweet Mom

2010s — It looks like a regular card, but hold this one up to a webcam and watch it come to life through augmented reality technology. A 2010 feature that surely would amaze the mother of 100 years ago!

2010s Moms: Food Pyramid

Mom Sweet Mom

2010s — Mom isn't perfect these days. Actually, she never was – we're just willing to laugh about the challenges in the new millennium.

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More Slideshows

 
 
  • Let's Talk Turkey

    On the table or in the cards, he's been the star of the Thanksgiving show over the years.

  • Many Faces of Santa

    The jolly old elf might be timeless, but his look has changed over a hundred years.

  • Be Mine Over Time

    Expressions of love debuted early in Hallmark’s history, growing bolder as the culture evolved.

  • Father Times

    He sat in his chair and read the paper. Went bowling and played golf. These days helps out at home, too.

  • Pop Culture Rules

    Movie stars, fashions and fads – they're part of popular culture, which means they're also part of our cards.

  • Technology in the Cards

    Typewriters then, texting today... see how cards reflect our technological progress.

  • Tough Times, Good Wishes

    Even in difficult times – especially in difficult times – cards help us stay connected.

  • You Know You're A Boomer If...

    Boomers' lives and milestones are well chronicled in Hallmark's first century.

Fun Fact

The Hall Brothers "invented" modern gift wrap during Christmas 1917 when they ran out of solid-colored tissue paper and started selling decorated envelope linings.