- hoops is a pink kitty and yoyo is a green bunny. Together they are a couple of comical, carefree friends who never fail to find the fun in any situation.
- Popular topics include drinking coffee, office humor, and funny comments about everyday things.
- The hoops&yoyo™ name (all lowercase and run together without any spaces) is indicative of their non-stop energy and close friendship.
- hoops&yoyo appeal to people of all ages, from young kids and teenagers, who enjoy their silly voices and zany antics, to adults – especially in the workplace – who appreciate the characters’ spontaneity, fun and friendship.
- Nearly one out of every three Hallmark e-cards sent features hoops&yoyo.
- The voices of hoops&yoyo are provided by two Hallmark employees – Mike Adair (hoops) and Bob Holt (yoyo).
- hoops&yoyo e-cards are never scripted. Their dialogue comes spontaneously from the minds of Holt and Adair.
- hoops&yoyo are recognized worldwide with fans in countries such as Hungary, Russia, Italy, Malaysia and Brazil.
- Other friends occasionally appear with hoops&yoyo, including piddles, a blue critter; as well as chilli bear; marshy, a giant marshmallow; puck, a mouse; and a bluebird named bluebird.
- Hallmark has created a wide variety of hoops&yoyo greeting cards, most of which also have a sound component.
- Gift items include stuffed characters, bobbleheads, mugs including some with sound, sound buttons, jewelry, a water globe, blown-glass ornament and T-shirt. The line also includes office items such as note pads, adhesive notes, a memo board, dry-erase board, and projector light pens.
- The fun of hoops&yoyo has been captured in their own CDs. Their latest release, One Donut A Day, features short, fun, sing-a-long songs that focus on common hoops&yoyo themes, such as friendship, coffee, food, manners, and workplace humor.
- Nearly half of the hoops&yoyo gift products include some type of technology feature, such as sound, light or motion. For example, when you press the button on the commuter mugs, you hear the characters’ voices. Two ceramic coffee mugs come with jittering plush forms of either hoops or yoyo. Pull the string and they shake across whatever surface they are placed on.
- hoops&yoyo gift bags and boxes, some of which feature sound, provide fun ways to present gifts.
- The hoops&yoyo website, www.hoopsandyoyo.com, features free e-cards and lots of items to download, such as desktop wallpapers, animated instant messaging icons, audio files, and more.
- The printables section of the website offers dozens of items that can be printed and posted in the home or workplace including calendar pages, office notes, boxes that can be folded and assembled, masks, gift tags, and coloring pages.
- The duo has plenty of fun in the mobile world too with three digital apps:
- hoops&yoyo Sound the Alarm! — Free and paid apps for iPhone® & iPad®
hoops&yoyo will tell you when it's time to get up, remind you to eat your bacon, and make sure you never miss a coffee break. With this app's alarm function you can crack up friends and co-workers at just the right moment with hoops&yoyo's funny takes on everything from Mondays to how to tell someone they're cah-yooooot to little funnies that just help you get through the day. A 99-cent upgrade provides more than 70 audio files and a countdown timer.
- hoops&yoyo fun@work! — Free app for iPhone
hoops&yoyo want to help "fun up" time at work...or at school...or when being a couch potato. Make the most mundane workday or class fun with "days of the week" videos, Lingo Bingo and more activities.
- hoops&yoyo Lookin Fine — Free app for iPhone & iPad
It's a photo studio at your fingertips, and it's all about sharing. Just snap a photo and customize by adding hoops&yoyo graphics and text. Then share with friends via email, Facebook or Twitter.
The hoops&yoyo story began in 2003, when the hoops character made his debut on a Fourth of July e-card on Hallmark.com. Both hoops and yoyo were born in the mind of Hallmark Master Artist, Bob Holt. When Bob needed a voice for hoops, he turned to fellow Master Artist, Mike Adair, for help. The two have worked together ever since to develop the characters' personalities and give them voices (Bob is the voice of yoyo).
The hoops&yoyo web site, www.hoopsandyoyo.com, was launched May 24, 2004, and quickly built a dedicated following. By 2005, 3 million visitors had come to the hoops&yoyo home page, and the numbers continue to increase.
hoops&yoyo first became popular beyond e-cards in the international marketplace. Hallmark’s international subsidiaries and licensing partners were the first to sell products featuring hoops&yoyo – mostly greeting cards, wearable items, and school and office supplies.
In 2007, Hallmark introduced its first collection of hoops&yoyo gift products in the United States, which are sold in Hallmark Gold Crown® stores.
Hallmark currently is working with United Media to license hoops&yoyo to other appropriate companies for use on their products in categories in which Hallmark does not compete.
In addition to e-cards on Hallmark.com, greeting cards featuring hoops&yoyo are available wherever Hallmark products are sold. Gifts featuring hoops&yoyo are available at Hallmark Gold Crown® stores nationwide. Use the store locator on Hallmark.com to find the nearest Hallmark Gold Crown store.