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Party Express From Hallmark
| Party Express From Hallmark is among the industry’s top three partyware companies. |
| Each year, consumers spend an estimated $1.6 billion on designed partyware (plates, cups, napkins, etc.) and related products. |
| 50 percent of all paper partyware is purchased for birthday celebrations, and 65 percent of those who purchase partyware for birthdays choose kids’ designs. Hallmark partyware featuring licensed character designs are top sellers. |
| Party Express From Hallmark has broad distribution in more than 35,000 party specialty, toy, discount, food, drug, military, and card specialty stores. |
| Hallmark first introduced paper partyware in 1960. |
Product Features
- Party Express From Hallmark offers more than 155 everyday and 47 seasonal designs, as well as a full line of solid-colored party products featuring 22 traditional and trendy colors.
- Products include plates, cups, napkins, table covers and plastic utensils, as well as coordinating decorations, party favors, invitations, thank-you notes, balloons, stickers, and other products.
- Party Express From Hallmark has relationships with top licensors – such as Disney, Warner Brothers, Marvel, Dreamworks, United Media, Lucas Films, Cartoon Network, FOX, Sony, Universal, NASCAR®, and professional football teams. These relationships enable Party Express to create products with consumer-favorite designs and characters including Winnie the Pooh, Mickey Mouse, Disney Princesses, Disney Fairies, Spider-Man, Batman, Scooby-Doo™, Shrek, and Hannah Montana; logos from favorite professional football teams and the Super Bowl; and characters from the latest Disney, Star Wars™ or Harry Potter feature films.
- Many patterns feature innovative touches such as metallic inks, glossy finishes and photographic images; square-shaped and heart-shaped plates; or paper masks and other wearable items.
- In 2009, Party Express is introducing kid's patterns that can be enhanced with 3-D glasses, including Star Wars: Feel the Force and Monsters vs. Aliens patterns.
- Earth-friendly features: The bases of Party Express From Hallmark paper plates are made of 100 percent recycled paper. The plate designs are printed on paper stock from sustainably managed forests and then laminated to the recycled base. The net recycled content for the plates is 85 percent recycled fiber. Party Express From Hallmark napkins contain 30 percent recycled fiber, and cups are made with paper from sustainably managed forests.
- Party Express From Hallmark offers traditional and innovative accessories such as birthday candles, confetti, doilies, serving trays, wire garland, decorative signs, treat bags, crepe streamers, coasters, and seasonal jewelry. Many of these coordinate with partyware designs.
- Party Express continues to develop unique birthday party favors, including a new format in 2009. Cool Clings are removable MP3 player decals featuring popular licensed characters such as Hannah Montana, Jonas Brothers and Wizards of Waverly Place.
- Party Express From Hallmark also offers more than 50 pull-string piñatas featuring popular licensed characters that coordinate with party patterns.
- The Party Express Stickeroni line offers a broad range of everyday and seasonal sticker designs at a wide variety of prices. Many stickers feature licensed characters or special processes such as glitter, foil, holographic images, or clear backgrounds.
Product History
Hallmark first introduced partyware in 1960. In 1991, Hallmark began using the Party Express name. In 1994 the company created a dedicated Party Express business unit and converted all party products to the Party Express brand. The name was later changed to the current Party Express From Hallmark.
In 1995, Tapper Candies, a company acquired by Hallmark and now part of Party Express From Hallmark, introduced “The Original Goody Bag,” designed for kids and containing candy and other treats, such as toys, stickers and puzzles. Party Express now offers ready-to-fill treat bags for virtually every theme used on Party Express kids’ partyware.
Party Express From Hallmark seeks to add products consumers want to use in their celebrations. In 2003, it began offering a line of pull-string piñatas, and in 2005, Party Express introduced the Stickeroni line of stickers.
In Stores
The widest selection of Party Express From Hallmark products can be found through party specialty retailers – in stores, online and through catalogs. Party Express From Hallmark products are also available at Hallmark Gold Crown® stores nationwide and wherever Hallmark products are sold.
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