Other Products in Hallmark Gold Crown® Stores


  • In addition to Hallmark products, Hallmark Gold Crown® stores offer a selection of gift items made by other vendors.
  • Some of these vendors create exclusive products sold only in Hallmark Gold Crown stores.
  • It is up to the discretion of individual Hallmark Gold Crown storeowners whether to sell these other products in their stores. Not all products are available in every store.

Product Features

Although the majority of products sold in a Hallmark Gold Crown® store are made by Hallmark, each store also offers a selection of gift items from other vendors. Many of these items are carefully chosen to coordinate with or complement the Hallmark products in the stores or to meet the needs of Hallmark Gold Crown shoppers.

At times, some vendors will create products or packaging exclusively for Hallmark Gold Crown. Independent Hallmark Gold Crown storeowners choose the products that are right for their stores and their customers. Not all products are available in every store. Below are some of the products commonly available in Hallmark Gold Crown stores.

  • Willow Tree®: Figures and angels from artist Susan Lordi that capture the essence of emotion and make a great gift for seasons and everyday. Each figurine is cast from an original carving by artist Susan Lordi and individually painted by hand.
  • Lolita® Glass: Hand-painted wine and martini glasses; each includes a recipe on the bottom. Some Lolita glassware designs are sold exclusively in Hallmark Gold Crown stores.
  • Jim Shore: Figurines designed by award-winning artist Jim Shore. Shore’s unique style combines elements of folk art with a vibrant color palette and applies them to traditional themes. Some designs are sold only at Hallmark Gold Crown stores.
  • Precious Moments®: Collectible, porcelain figurines based on the artwork of Christian artist Sam Butcher. There’s a figurine for every occasion, from birthdays to baby showers.
  • WoodWick® candles: Premium-scented candles with a natural wick made from organic wood to add an air of elegance to any occasion. The new product line features a ribbon wick in an updated, contemporary design.
  • Yankee Candle®: Well-loved, long-lasting candles in an assortment of formats and fragrances perfect for any season.
  • Angry Birds: Stuffed plush birds and the pigs that egg them on from the popular game. Hallmark stores are always looking for the next kids trend item.
  • Godiva: Premium chocolate for a gift or self-indulgence.
  • Webkinz®: A kids' favorite online activity that is activated by the plush animal. New releases occur monthly. 
  • Ty®: Popular plush characters designed as only Ty can do. New this year are Beanie Ballz and Beanie Boos.
  • Jewelry and Accessories: A perfect assortment for “one for me, one for you” gifting. These are both on-trend fashion and meaningful gifts.
  • Spiritual: A broad assortment of specialty gifts that speak to the importance of faith and the spirit.

In Stores

When trying to locate a particular product, it is recommended to call the Hallmark Gold Crown® store directly to determine which products are available. Use the store locator on Hallmark.com to find contact information for the nearest Hallmark Gold Crown store.

Fun Fact

Hallmark first introduced a line of paper party products in 1960 offering invitations, plates, cups, napkins, centerpieces, and even groovy matching paper dresses.