Mother's Day Cards

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Facts

  • Hallmark offers nearly 1,000 cards for Mother’s Day, including Spanish-language cards and cards for African-American consumers.
  • Hallmark.com offers a variety of cards and e-cards for Mother’s Day. Hallmark.com will address, stamp and mail your Mother’s Day cards for you.
  • Consumers purchase an average of 2.8 Mother’s Day cards.
  • Approximately 65 percent of Mother’s Day cards sales occur during the five days prior to the holiday.
  • Mother’s Day is the third-largest card-sending holiday in the United States, with 133 million cards exchanged annually.
  • While long verse in Mother’s Day greeting cards is still a strong performer, conversational messages have increased in popularity.
  • Mother’s Day is observed across a wide range of relationships. In addition to mothers, grandmothers and wives, the celebration extends to daughters, sisters, aunts, mothers of loved ones, friends and any others who play a mother-like role.
  • Hallmark has been producing Mother’s Day cards since the early 1920s.

2012 Product Features

  • This year’s Mother’s Day collection includes more than 1,000 designs featuring new fresh photography and illustrated designs with authentic sentiments; as well as cards featuring traditional craftsmanship with beautiful processes and relevant verses. 
  • Hallmark offers 72 Mother’s Day Postage-Paid Greetings– a line of cards that already includes postage. Just sign, seal and send!
  • More than 30 highly-crafted Boutique Greetings come with adornments such as gems and other special touches.
  • This year, The Nature’s Sketchbook collection by Marjolein Bastin features 16 new Mother’s Day Cards featuring exquisitely crafted paper designs with beautiful process, and verses with a fresh voice.
  • Hallmark is excited to offer 12 new cards, created through the Mother’s Day Unleashed Contest (HallmarkContests.com). The collection of 12 sweet and funny cards, featuring our favorite four-legged friends, are perfect to send to any pet-loving mom or grandma.
  • More than 50 Mother’s Day cards this year feature technology – Motion + Sound and Fiber Optics. These clever cards not only have sound, but they move or have light! Fun characters and cool concepts come to life using light and repetitive motion along with great songs and sounds that everyone will love.
  • Capture the magic of a child’s creativity and preserve special memories with Recordable Greeting Cards, part of the new Recordable Artwork collection. A die-cut frame on the front of each card holds an 8 1/2” x 11” paper so a favorite piece of artwork, award certificate or any other special treasure can be shared. Each card features 10 seconds of recording time.
  • Hallmark also offers a variety of small gift bags that are a great way to present gift cards.   
  • Cards With Sound play favorite songs by the original artists and audio clips from movies and TV shows with CD-like quality. The line includes 30+ cards featuring songs such as “True Colors” by Cyndi Lauper, “Save the Last Dance for Me” by Michael Buble, “You Got It” by Roy Orbison, and “Shine On” by Rascal Flatts.
  • Hallmark.com offers a variety of cards and e-cards for Mother’s Day. On Hallmark.com, you can upload photos and draft customized messages to be featured in your card. Hallmark will address, stamp and mail your Mother’s Day cards for you.

Cards for Special Moms

  • Hallmark cards offer special wishes for those celebrating their first Mother’s Day as well as cards for expectant moms. 
  • In addition to Mom and Grandma, Hallmark offers Mother’s Day cards for close family members such as Daughter, Granddaughter, Aunt and Sister, and more hard-to-find situations such as Birthday, Foreign Language, Caregiver, Goddaughter and Cousin. 

  • Cards also exist to meet the needs of today’s complex family relationships – step-family relationships, former in-laws, Dads-as-Moms, Dad’s Wife, Birth Mother and friends who are “like family.”

Ethnic Offerings

  • Hallmark Sinceramente offers more than 300 Mother's Day cards designed for consumers from the broad range of Hispanic cultures represented in the United States, Mexico and Puerto Rico. All of the cards are in Spanish and feature English translations on the backs. Several cards feature the Virgin of Guadalupe, who is beloved by many in Mexico, as well as captions unique to the Hispanic culture such as Comadre, the godmother of one’s child. Hallmark Sinceramente also offers ten Mother’s Day Cards With Sound, one Recordable Card With Sound that enables the sender to record a message before the song plays, and one 11-by-11-inch Big Time Sound card. 
  • The Mahogany Mother’s Day line offers 123 cards, including a variety of designs for key recipients such as Mother, Grandmother, Aunt, Wife, Sister, and Daughter, as well as general wish cards appropriate for anyone. Mahogany cards feature culturally-relevant designs and heartwarming sentiments that help African-American consumers honor Mom and other special women in their lives. Six Cards with Sound feature popular rhythm, blues and gospel songs. Songs include “Amazing Grace”, “This Little Light of Mine”, “Mama” by Tupac, “Respect” by Aretha Franklin, “The Best,” by Tina Turner and “I’m Every Woman” by Chaka Khan.

In Stores

Available at Hallmark Gold Crown® stores nationwide and wherever Hallmark products are sold. Use the store locator on Hallmark.com to find the nearest Hallmark Gold Crown store.

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Fun Fact

"Hallmark," the brand the world knows today, began appearing on the back of every greeting card in 1928.