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Mother's Day Cards
| Hallmark offers more than 1,600 cards for Mother’s Day, including Spanish-language cards and cards for African-American consumers. |
| Consumers purchase an average of 2.8 Mother’s Day cards. |
| Approximately 65 percent of Mother’s Day cards sales occur during the five days prior to the holiday. |
| Mother’s Day is the third-largest card-sending holiday in the United States, with 141 million cards exchanged annually. |
| While long verse in Mother’s Day greeting cards is still a strong performer, conversational messages have increased in popularity. |
| Mother’s Day is observed across a wide range of relationships. In addition to mothers, grandmothers and wives, the celebration extends to daughters, sisters, aunts, mothers of loved ones, friends and any others who play a mother-like role. |
| Hallmark has been producing Mother’s Day cards since the early 1920s. |
2009 Product Features
- 24 new recordable cards enable the sender to record a 10-second personal message that plays when the recipient opens the card. This new format does not include music, making the recorded message stand out.
- 16 new yourParenthood Mother's Day cards were created by consumers as part of Hallmark's ongoing greeting card contests. Consumers submitted their own photos and sentiments that will put a smile on any mom's face. Each purchase of a yourParenthood card counts as a vote toward the grand prize winner, which will be announced May 18. Consumers also may vote online at http://www.hallmarkcontests.com/.
- 29 Recordable Cards With Music utilize the latest sound-chip technology to allow the sender to record a 10-second personal message that plays before the pre-recorded song that’s included on the card. Songs include “Unbelievable” by EMF and “You’ll Be in My Heart” by Phil Collins.
- Cards With Sound play favorite songs by the original artists and audio clips from movies and TV shows with CD-like quality. The line includes 25 cards featuring songs such as “I Could Not Ask for More” by Sara Evans and “The Best” by Tina Turner, or audio clips from movies and TV shows such as The Office and Peter Pan.
- Two Cards With Sound Photo Holders have space to hold a 4-by-6-inch photograph on the front. The cards feature the songs "Somewhere Over the Rainbow" by IZ and "Happy Afternoon" by APM. Four additional Cards With Sound Photo Holders allow the sender to record their own 10-second personal message that plays before the pre-recorded song begins.
- Hallmark (PRODUCT) RED™ Mother’s Day cards give consumers the opportunity to buy the perfect Mother’s Day card with the benefit of knowing they are saving lives of women and children in Africa. The line includes 14 cards. A portion of the sales from Hallmark (PRODUCT) RED goes directly to the Global Fund to help women and children living with HIV/AIDS in Africa.
Cards for Special Moms
- Hallmark cards offer special wishes for those celebrating their first Mother’s Day as well as cards for expectant moms. This year Hallmark introduced two, gender-specific photo frame cards celebrating first Mother's Day, meant as a keepsake of this special milestone.
- In addition to Mom and Grandma, Hallmark offers Mother’s Day cards for close family members such as Daughter, Granddaughter, Aunt and Sister, and more hard-to-find situations such as Birthday, Foreign Language, Caregiver, Goddaughter and Cousin.
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Cards also exist to meet the needs of today’s complex family relationships – step-family relationships, former in-laws, Dads-as-Moms, Dad’s Wife, Birth Mother and friends who are “like family.”
Ethnic Offerings
- Hallmark Sinceramente offers 312 Mother's Day cards designed for consumers from the broad range of Hispanic cultures represented in the United States, Mexico and Puerto Rico. All of the cards are in Spanish and feature English translations on the backs. Several cards feature the Virgin of Guadalupe, who is beloved by many in Mexico, as well as captions unique to the Hispanic culture such as Comadre, the godmother of one’s child. Hallmark Sinceramente also offers nine Mother’s Day Cards With Sound, including two Recordable Cards With Music that enable the sender to record a 10-second message before the song plays and one 11-by-11-inch Big Time Sound card. Songs include "Amor de Madre" by Aventura and "Cielito Lindo" by Jose Feliciano.
- The Mahogany Mother’s Day line offers 142 cards, including a variety of designs for key recipients such as Mother, Grandmother, Aunt, Wife, Sister, and Daughter, as well as general wish cards appropriate for anyone. Mahogany cards feature culturally-relevant designs and heartwarming sentiments that help African-American consumers honor Mom and other special women in their lives. Six Cards With Sound feature popular rhythm and blues songs such as "Ladies Night" by Kool & the Gang and "When a Man Loves a Woman" by Percy Sledge. The line also introduces a Recordable Card With Music this year, which plays "I'll Always Love My Mama" by The Intruders.
In Stores
Available at Hallmark Gold Crown® stores nationwide and wherever Hallmark products are sold. Use the store locator on Hallmark.com to find the nearest Hallmark Gold Crown store.
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