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Products

Mother's Day Cards



Facts
Hallmark offers more than 1,600 cards for Mother’s Day, including Spanish-language cards and cards for African-American consumers.
Consumers purchase an average of 2.8 Mother’s Day cards.
Approximately 65 percent of Mother’s Day cards sales occur during the five days prior to the holiday.
Mother’s Day is the third-largest card-sending holiday in the United States, with 158 million cards exchanged annually.
While long verse in Mother’s Day greeting cards is still a strong performer, conversational messages have increased in popularity.
Mother’s Day is observed across a wide range of relationships. In addition to mothers, grandmothers and wives, the celebration extends to daughters, sisters, aunts, mothers of loved ones, friends and any others who play a mother-like role.
Hallmark has been producing Mother’s Day cards since the early 1920s.

2008 Product Features

  • 15 new Recordable Cards With Sound utilize the latest sound-chip technology to allow the sender to record a 10-second personal message that plays before the pre-recorded song that’s included on the card. Songs include “Unbelievable” by EMF and “You’ll Be in My Heart” by Phil Collins.
  • Cards With Sound play favorite songs by the original artists and audio clips from movies and TV shows with CD-like quality. The line includes 32 cards featuring songs such as “Happy Together” by the Turtles and “I Say a Little Prayer” by Dionne Warwick, or audio clips from movies and TV shows such as Gilmore Girls and Star Wars.
  • 12 of the Cards With Sound are part of the Famous Moms collection, which features famous performing artists who are mothers.
  • Eight new Cards With Sound Photo Holders have space to hold a 4-by-6-inch photograph on the front. The cards feature songs from performing artists in a variety of musical genres, including “Oh What a Beautiful Morning” by Ray Charles and “Perfect Day” by Hoku. Four additional Cards With Sound Photo Holders allow the sender to record their own 10-second personal message that plays before the pre-recorded song begins.
  • Three new Cards with Motion Mother’s Day cards present an animated scene using 48 photographic frames taken in sequence – creating moving pictures when the card is tipped from side to side.
  • New Hallmark (PRODUCT) RED™ Mother’s Day cards give consumers the opportunity to buy the perfect Mother’s Day card with the benefit of knowing they are saving lives of women and children in Africa. The line includes 15 cards, including six that play songs. A portion of the sales from Hallmark (PRODUCT) RED goes directly to the Global Fund to help women and children living with HIV/AIDS in Africa.

Cards for Special Moms

  • Hallmark cards offer special wishes for those celebrating their first Mother’s Day as well as cards for expectant moms.
  • In addition to Mom and Grandma, Hallmark offers Mother’s Day cards for close family members such as Daughter, Granddaughter, Aunt and Sister, and more hard-to-find situations such as Birthday, Foreign Language, Caregiver, Goddaughter and Cousin.

  • Cards also exist to meet the needs of today’s complex family relationships – stepfamily relationships, former in-laws, Dads-as-Moms, Dad’s Wife, Birth Mother and friends who are “like family.”

Ethnic Offering

  • Sinceramente Hallmark offers 300 Mother’s Day cards designed for consumers from the broad range of Hispanic cultures represented in the United States, Mexico and Puerto Rico. All of the cards are in Spanish and feature English translations on the backs. Several cards feature the Virgin of Guadalupe, who is beloved by many in Mexico, as well as captions unique to the Hispanic culture such as Comadre, the godmother of one’s child. Sinceramente Hallmark also offers six Mother’s Day Cards With Sound.
  • The Mahogany Mother’s Day line offers 145 cards, including a variety of designs for key recipients such as Mother, Grandmother, Aunt, Wife, Sister, and Daughter, as well as general wish cards appropriate for anyone. The cards feature culturally-relevant designs and heartwarming sentiments that help African-American consumers honor Mom and other special women in their lives. Six Cards With Sound feature popular rhythm and blues songs.

In Stores

Available at Hallmark Gold Crown® stores nationwide and wherever Hallmark products are sold. Use the store locator on Hallmark.com to find the nearest Hallmark Gold Crown store.

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