Memory-Keeping Overview

Facts

Product Features

In 2011, Hallmark introduced several memory-keeping products that incorporate voice-save technology. The formats include:

• Conversations to Keep recordable books. Three books – one for mom, one for dad and one for grandma to record with a child – contain a series of fun, open-ended questions that an adult can read and a child can answer. The conversation is recorded and plays back as you turn the pages of the book. The questions are written to elicit imaginative responses from the child, for example “If you and your grandma had a magical powers, what would they be and how would you use them?”
• Recordable Handprint Kit. A ceramic heart contains a recording device that can be used to record a child’s voice. The kit also comes with paint to put the child’s hand print on the heart.
• Recordable photo frames enable you to record a 10-second message that can be played over and over.
• Recordable Memory Albums that launched during the 2010 holiday season will continue to be available. Each two-page spread of a Recordable Memory Album includes two places to add photos and a button that allows you to record a personal message up to 60 seconds long. Four everyday titles are available – family, kids, love and baby.

Instant Scrapbooks

• A collection of more than 20 Instant Scrapbooks enables consumers to simply add photos to pre-designed pages, achieving the look of a professionally designed scrapbook in a fraction of the time.
• Instant Scrapbooks are available in two sizes: 8-inch square priced less than $40, and 12-inch square priced $50.
• Each scrapbook features high-quality papers and 3-D embellishments such as embossed pages, fabric, ribbon, metal plates and much more.
• All books come with sticker sheets for personalization.
• If you tried to purchase all the items in an Instant Scrapbook separately, it would cost $100 to $300.
• Themes include family, baby, wedding/love, travel, dog, feminine, girlfriends and Christmas.
• The line also includes Instant Scrapbook Calendars that enable consumers to add photos and stickers to personalize each monthly page. At the end of the year, the calendar becomes a keepsake of all the events during the year.
• Instant Scrapbooks feature a variety of licensed characters, such as Peanuts®, Mickey Mouse and Disney Princesses. 

Other Albums and Journals

• A selection of family photo albums includes a variety of coordinating design collections featuring formats such as: postbound, bookbound, and slim snapshot albums that hold 24 4-by-6-inch photos.
• Hallmark provides classic and trendy recipe organizer books, recipe boxes, and recipe cards.
• A variety of journals helps consumers record their thoughts and memories.
• New pop-up brag books feature kids’ activities such as soccer, gymnastics and swimming with a page for team autographs or a team photo.
• Hallmark albums feature a variety of licensed characters, such as Mickey Mouse, Snoopy® and Tinker Bell.

Special Occasion Memory Keeping

• Hallmark offers a range of memory-keeping products for baby’s special memories, such as items to remember the pregnancy, including a sonogram frame. A variety of journals, albums, frames, and calendars can record memories once baby arrives. Some items also are appropriate for adoptions and for grandparents.
• A variety of frames, albums, memory books, Instant Scrapbooks, and guest books help celebrate a bridal shower, wedding, honeymoon, or anniversary.

In Stores

Memory-keeping products are available at Hallmark Gold Crown® stores nationwide. Use the store locator on Hallmark.com to find the nearest Hallmark Gold Crown store.