Hallmark Keepsake Ornaments

Related Images

Click a thumbnail to preview the image and register for hi-res downloads.


  • Nearly 400 new and unique ornament designs are available in 2014.
  • Many consumers tell Hallmark they view Hallmark Keepsake Ornaments as more than just a holiday decoration. Each year as they place their ornaments on their trees, it helps them relive special memories and remember special people and events.
  • According to Hallmark research, the top five reasons for buying and displaying Christmas ornaments are: 1) to commemorate a milestone, 2) to recall a special memory, 3) to represent a child or grandchild on the tree, 4) to one day pass along the ornaments as heirlooms, and 5) to express the individual's personality.

2014 Product News

  • Hallmark offers Keepsake Ornaments that commemorate milestones and nurture memories. 
  • Keepsake Ornaments offer interactive ornaments with games and activities that help build anticipation of the season and bring families together around the tree.
    • Beginning Dec. 1, press the buttons on "Countdown with Merry the Elf" every day until Christmas to hear updates from Merry. 
    • Make sure Santa doesn't skip your house with "Santa Stop Here!" Push the button to see the ornament light up and hear a festive parody song that will guide Santa to his milk and cookies.
    • "YodaTM Peekbuster" is standing guard to make sure there is no peeking! When the ornament senses movement near the gifts, Yoda gives a warning. 
    • Push the button on the belt buckle of "Secret Santa" and hide something special inside.
    • "Naughty or Nice?" Let the ornament decide when you take turns launching the pinball to see how you score on the nice list throughout the holiday season.
  • Several Keepsake Ornaments celebrate religious culture and relationships. "A Season of Faith" includes the message 'With Faith all things are possible' on the porcelain cross. Listen to a children's choir sing "Silent Night when you press the button on "Silent Night, Holy Night" or press the button on "Cozy Country Church" to hear "O Holy Night."
  • Many ornaments in the 2014 line can be personalized. Several like "Home Run Star" and "Our Wedding" come with stickers that can be personalized while others let users create custom laser-inserts and photo inserts online that can be printed out and added to an ornament.
  • Keepsakes' Magic ornaments delight consumers with music, lights and motion.
  • Ornaments kicking off new series in 2014 include: 
    • "Tin Toys," which features crafted metal designs inspired by antique tin toys. The series kicks off with "Big-Top Bear" perched atop a ball that spins.
    • Each ornament in the new "'Tis the Seasoning" series will feature a pair of festive salt and pepper shakers.
    • The "Kringle and Kris" series finds Santa and his playful reindeer buddy enjoying different fun activities together. 
    • "Simple Gifts" which is the first in the "Marjolein's Garden" series. Each of the ornaments in this new series will feature a different garden scene inspired by Marjolein Bastin.
    • The "Family Game Night" series will offer an ornament each year modeled after a different game filled with family memories. The first in the series is "Sorry."
  • Keepsake Ornaments and Disney bring happiness year round with a series that debuts a new ornament each month. Starting in July of 2014 with Minnie Mouse and ending in June of 2015 with "Yankee Doodle Mickey" you can spread holiday cheer throughout the year with these classic favorites. 
  • Keepsake Ornaments again give back in 2014. A donation of $2 from the sale of each "One Like No Other" ornament goes to Susan G. Komen®.
  • More than 300 of the new Hallmark Keepsake Ornaments can be viewed and added to a Wish List in the digital 2014 Keepsake Dream Book.

Product History

Christmas trees first appeared in America in the 1700s. Decorated trees were brought to America by Hessians – German mercenary soldiers fighting in the Revolutionary War – but didn't become widely popular until people saw the ornaments brought to America by families emigrating from Germany and England in the 1840s.

In 1973, Hallmark introduced a small line of six glass ball ornaments and 12 yarn figures as the first collection of Hallmark Keepsake Ornaments. The longest-running current ornament series is Frosty Friends, now in its 35th year.

Since the line's inception, Hallmark has introduced more than 8,000 Keepsake Ornaments and more than 100 ornament series. More than 500 local chapters of the national Hallmark Keepsake Ornament Club are active in the United States and Canada.

In Stores

The majority of Keepsake Ornaments are available at Hallmark Gold Crown® stores nationwide. Use the store locator on Hallmark.com to find the nearest Hallmark Gold Crown store.


Fun Fact

Eighteen-year-old entrepreneur J.C. Hall founded Hallmark in 1910 with little more than two shoeboxes full of postcards. Read more about J.C. Hall.