Hallmark Keepsake Ornaments

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  • More than 400 new and unique Keepsake Ornament designs are available in 2016.
  • Many consumers tell Hallmark they view Hallmark Keepsake Ornaments as more than just a holiday decoration. Each year as they place their ornaments on their trees, it helps them relive special memories and remember special people and events.
  • According to Hallmark research, the top five reasons for buying and displaying Christmas ornaments are: 1) to commemorate a milestone, 2) to recall a special memory, 3) to represent a child or grandchild on the tree, 4) to one day pass along the ornaments as heirlooms, and 5) to express the individual's personality.

2016 Product News

In 2016 more than 400 new Hallmark Keepsake Ornaments are available for a wide variety of interests and situations including to commemorate milestones, nurture memories, recognize special interests and passions and celebrate relationships. From long-running series to new licensed properties, there is a Hallmark Keepsake Ornament available to deck anyone's tree.

Legends, Leading Ladies, Superheroes and Sci-Fi
New licensed ornaments from television shows and movies like Batman v Superman: Dawn of Justice, THE BIG BANG THEORY, The Walking Dead, Assassins Creed, Grease®, and Aliens join perennial favorites including National Lampoon's Vacation, The PEANUTS® Gang, Star Trek™ and sports-related superstars from the NFL, MLB and NHL. And Barbie™ joins an impressive leading ladies lineup which also includes Princess Anna and Queen Elsa From Disney's Frozen, Doc McStuffins, JEM of Jem and the Holograms, and Rainbow Brite. And for the ultimate geek-tastic fan, the Star Wars Death Star Tree Topper is crafted to resemble the Empire's armored space station and will capture your attention with its amazing light and sound features.

Premium Style
Uncommon artistry that uses high-end materials and embellishments including glass, porcelain and fabric are used to create ornaments that offer timeless elegance. Among them, Pretty Peacock, Ring In the Season, Happy Holidays!, Festive Santa and Dazzling Hummingbird which were crafted with the greatest attention to detail and with a unique artist touch that will earn the ornaments center stage on the tree.

New Favorites and Quintessential Classics
Ongoing favorite series like Frosty Friends and Toymaker Santa are joined by other new series starting in 2016 including Heirloom Angles, Petite Penguins, Beautiful Birdhouse, and Tea Time! There are also a variety of ornaments featuring Santa, angels, snowmen and scenes depicting iconic Christmas settings.

Magical Sights and Sounds
Innovative design is combined with music, lights and motion to help bring magical moments to the tree. Where Dreams Become Toys brings Santa's Workshop to life with light, music and movement. Other ornaments, which feature sounds of the season, include Love Shack which plays the classic tune by The B-52s, I Can't Drive 55 performed by Sammy Haggar, and Caroling Piano which plays music from "Deck the Halls," "Here Comes Santa Claus" and "We Wish You a Merry Christmas."

Culturally Relevant
A variety of multicultural ornaments including El Milagro de la Navidad, Angel de Luz, Blessed by the Season and Joyful Angel offer appeal to Hispanic, African-American and other consumers. Faith-based ornaments available include All Things are Possible, Star of Bethlehem, We Three Kings and the nativity scene lovingly recreated in A Savior is Born.

Relationships and Interests
The 2016 Keepsake Ornament collection includes ornaments for important milestones such as a baby's first Christmas, a couple's first holiday together or the adoption of a child. Ornaments also recognize a variety of special interests and passions, such as cooking, camping and sports, and occupations such as teaching and healthcare. Relationships are celebrated in many Keepsake Ornaments designed specifically for family and friends including sisters, mother and daughter and godchild. And children will be able to decorate and redecorate a plush, kid-friendly tree and ornaments sized just for them that will delight and inspire imaginations.

Product History

Christmas trees first appeared in America in the 1700s. Decorated trees were brought to America by Hessians – German mercenary soldiers fighting in the Revolutionary War – but didn't become widely popular until people saw the ornaments brought to America by families emigrating from Germany and England in the 1840s.

In 1973, Hallmark introduced a small line of six glass ball ornaments and 12 yarn figures as the first collection of Hallmark Keepsake Ornaments. The longest-running current ornament series is Frosty Friends, now in its 35th year.

Since the line's inception, Hallmark has introduced more than 8,500 Keepsake Ornaments and more than 100 ornament series. More than 500 local chapters of the national Hallmark Keepsake Ornament Club are active in the United States and Canada.

In Stores & Online

Keepsake Ornaments are available at Hallmark Gold Crown® stores nationwide and online at Hallmark.com. Use the store locator on Hallmark.com to find the nearest Hallmark Gold Crown store.


© Disney
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© & TM Lucasfilm Ltd.
© Peanuts Worldwide LLC
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