Hallmark Humor
| Shoebox is the nation’s number one brand of humor cards and the home of funny at Hallmark since 1986. |
| Shoebox cards from Hallmark are created by a team of 10 Hallmark writers and 18 artists. |
| More than 2 billion Shoebox cards from Hallmark have been sold since the line was introduced. |
| Hallmark’s greeting cards featuring The Simpsons® represent an exclusive card licensing deal in the U.S. with The Simpsons franchise. To capture the show’s unique brand of humor, Hallmark writers and designers worked with the show’s creators and directed new, exclusive sound content. |
Hallmark Humor's Shoebox cards are innovative, unpredictable, laugh-out-loud cards featuring a range of humor to serve a variety of relationships. These cards feature beloved characters such as hoops&yoyo and Maxine, as well as new chuckle-inducing friends such as Bart and Homer Simpson.
2009 Product News
- The Hallmark Humor team regularly refreshes Shoebox cards with new designs and content.
- Many new cards feature sound and never-before-seen innovations such as Cards With Motion, dueling speakers, and push-button sound and light.
- Many of the cards in this collection appeal to and are appropriate for sending to young adults and men.
- The cards are designed to keep up with pop culture and current events, including politics.
Trends & Research
- Humor changes as society changes. These cards, which incorporate more offbeat humor and sometimes edgy topics, reflect what makes people laugh today.
- Hallmark consumer research finds humor cards are likely to be displayed and shared.
- People often identify with the characters in humorous cards.
Product Features
- yourCards – Hallmark.com/you provides opportunities for consumers to submit their card ideas to Hallmark. The first two Shoebox contests, "yourFunnyness" and "yourBloopers" were a great success.
- Maxine – Everyone's favorite crabby lady is never afraid to say what's on her mind! Her irreverent quips about aging, the workplace, retirement, political correctness, and of course love (or the lack of it) always strikes a chord. She has been a staple in the Shoebox line since it was introduced in 1986.
- hoops&yoyo™ – These Hallmark characters – a pink kitty and green bunny – are an international hit. Hoops&yoyo are silly, high-energy, and loved by kids and adults. The collection includes Cards With Sound and Cards With Motion. The line also includes the dueling speaker format, a tri-fold card with one speaker on each end of the unfolded card allowing the characters to talk (or sing!) back-and-forth.
- The Simpsons® – America's longest-running animated sitcom is featured on cards for everyday occasions (such as birthday or just for fun), seasonal cards and gift presentation items. Includes Cards With Sound, Cards With Sound and Light, and dueling speaker cards. Cards with push-button sound feature five characters inside, each with a sound clip activated with the push of a button.
About Shoebox, a tiny little division of Hallmark
- The Shoebox line consists of about 500 cards for birthdays, anniversaries, friendship, congratulations, and many other occasions and celebrations.
- Shoebox also offers seasonal cards for most holidays.
- The cards are printed on recycled paper with a minimum 20 percent recycled fiber.
In Stores
Shoebox cards are available in stores carrying the Hallmark brand, including Hallmark Gold Crown® stores nationwide. Use the store locator on Hallmark.com to find the nearest Hallmark Gold Crown store.