Hallmark Humor
| The cards come from Hallmark’s Shoebox division, the home of funny at Hallmark since 1986. |
| Shoebox cards from Hallmark are created by a team of 12 Hallmark writers and about 25 designers. |
| Shoebox, a tiny little division of Hallmark, is the nation's number one brand of humor cards. |
| More than 2 billion Shoebox cards from Hallmark have been sold since the line's 1986 introduction. |
A cast of political characters inducing laughs in their own words. Bart, Homer and the gang in all their glory. Chris Rock and his trademark humor. These cards are louder, edgier and slightly inappropriate.
2008 Product News
- Amplified experience humor cards offer never-before-seen innovations such as dueling speakers, push-button sound and political sound bytes.
- Many of the cards in this collection appeal to young adults and men.
- The cards are designed to keep up with the political climate, pop culture and celebrity escapades.
Trends & Research
- Humor changes as society changes. These cards, which incorporate more offbeat humor and edgy topics, reflect what makes people laugh today.
- Relevant political cards are very popular this election year. Cards are continually updated to reflect the current political scene. Cards featuring Senators Hillary Clinton, Barack Obama and John McCain are available, as well as several featuring President George W. Bush and other political personalities.
- Hallmark consumer research finds humor cards are likely to be displayed and shared.
- Humor varies by life stage and people send more sarcastic cards as they age.
- People often identify with the characters in humorous cards.
Product Features
- hoops&yoyo – These Hallmark characters are an international hit. The hoops&yoyo characters are silly, high-energy and loved by kids and adults, and now they are represented in this collection, which includes Cards With Sound, Cards With Motion and Spin-a-majigs™ (which create movement with a front-of-card crank). The line also includes a new dueling speaker format, a tri-fold card with one speaker on each end of the unfolded card to provide back-and-forth sound.
- Famously Funny: Includes Cards With Sound, bobbleheads and other ink-on-paper formats featuring America’s most popular TV and movie icons. Features new cards showcasing comedian Chris Rock. These cards spoof and parody the celebrities grabbing headlines.
- The Simpsons: One of Hallmark’s newest licensed properties featured on everyday cards and gift presentation items. Includes Cards With Sound, Cards With Sound and Light, and dueling speaker cards. Cards with push-button sound feature five characters inside, each with a sound clip activated with the push of a button.
- His & Hers: Pokes fun at male and female stereotypes.
- Party Lines: New humorous takes on political figures during the election mayhem.
About Shoebox, a tiny little division of Hallmark
- The Shoebox line consists of about 500 cards for birthdays, anniversaries, friendship, congratulations, and many other occasions and celebrations.
- The cards are printed on recycled paper with a minimum 20 percent post-consumer fiber.
In Stores
Shoebox cards are available in stores carrying the Hallmark brand, including Hallmark Gold Crown® stores nationwide. Use the store locator on Hallmark.com to find the nearest Hallmark Gold Crown store.