Gifts Overview

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  • Hallmark Gold Crown® stores offer the broadest selection of Hallmark gifts and other products for celebrating special occasions, showing appreciation and decorating the home.
  • Hallmark Gift Books launched in 1999.
  • Hallmark Instant Scrapbooks launched in 2005.
  • Hallmark Recordable Storybooks debuted in late 2009 with The Night Before Christmas.
  • Jingle™ the Husky Pup, a Hallmark Interactive Story Buddy™, and the companion storybook, Jingle All the Way, was named a Top 10 High Tech Toy and Top 100 (overall) Toy for 2010 by Dr. Toy, one of the world's leading experts on play, toys and children's products.

Product Features

Interactive Storytime & Playtime

  • Hallmark's Interactive Story Buddy™ Characters feature storybooks and stuffed animals with voice-recognition technology. When someone reads a story aloud, the Story Buddy plush animal will respond. Each Story Buddy also has his or her free, downloadable mobile app to which the plush animal can respond. This allows kids to have even more fun with their Story Buddy. Hallmark's Interactive Story Buddy animal gang includes a loveable bunny named Abigail™; a not-so-scary monster named Bigsby™; Christopher™, the sleepytime bear; Nugget™, the fun-loving puppy; and, of course, the loveable Jingle™ and Bell™ Husky Pups – perfect for Christmastime. New characters and books, as well as additional books for existing characters, will continue to be introduced into the line. The product received a Top 10 High Tech Toy and Top 100 (overall) Toy from the 2010 Dr. Toy awards.
  • Several fun plush toys accompany Hallmark storybooks, enhancing the reading experience. A giraffe hand puppet goes great with My Pet Giraffe; a red dragon hand puppet coordinates with What Do Dragons Like to Eat?
  • Hallmark Recordable Storybooks, introduced in 2009, feature voice-capture technology, recording the reader’s voice directly into the book. When a page is turned, the Recordable Storybook automatically plays the text on that page in the reader’s voice, allowing people to “read” to a child or other loved one, even when they physically cannot be present. New titles, from literary classics to Hallmark originals, will continue to be added to the line.
  • "Sing to Me" recordable plush gifts allow consumers to sing along with a prerecorded tune coming from a stuffed animal. A plush star with "Twinkle, Twinkle, Little Star," a bear with "Rock-a-Bye Baby" and a lamb with "Jesus Loves Me" allow anyone to sing a lullaby to a loved one even when they can't be there at bedtime.
  • Hallmark creates stuffed animals and other characters for many holidays, including Valentine's Day, Easter, Halloween and Christmas. Many of the characters have special features, such as sound, movement and lights. In addition to Hallmark’s own licensed characters, such as hoops&yoyo™, Hallmark also has the exclusive licensing rights for Peanuts® and Looney Tunes characters. Other seasonally appropriate licensed characters are also offered, such as Jingle the Husky Pup and Frosty the Snowman™.

Beloved Characters 

Hallmark also offers a variety of gift lines featuring popular licensed characters including:

  • Peanuts® – This gift collection, No.1 among Hallmark’s gift lines, provides fans with new options for Peanuts® and includes water globes, mugs, plaques, framed cartoon strips, and a variety of different Snoopy™ plush toys. Sophisticated wire figurines of the Peanuts characters capture memorable scenes from the comic strip.
  • Disney – Many of these endearing gift items, such as framed prints, plaques, photo frames and mugs, feature quotes from Walt Disney or from memorable Disney movies and characters. New collectible water globes feature scenes from favorite Disney stories, such as Little Mermaid, Cinderella, Peter Pan, and Snow White. Silhouette figurines deliver sophisticated and timeless depictions of classic Disney characters, including Winnie the Pooh.
  • The Words of John Lennon and Paul McCartney – This new line provides an array of gifts with uplifting messages of hope and optimism. Etched and framed prints, travel mugs and a perpetual calendar featuring the poignant lyrics of two master songwriters are among the many items offered.
  • Maxine – This classic Hallmark character is featured in a variety of humorous gift formats including mugs, wine stoppers and books. A new Bunko game, complete with a hilarious sound button to start the game, and a perpetual calendar with sound provide additional ways for consumers to incorporate Maxine into their lives.
  • Star Wars™ – A line of exclusive Star Wars gifts features memorable quotes from the entire saga. The unique and fun Darth Vader fortune-teller, a frame with lights and a beverage glass assortment offering Star Wars wit and wisdom appeal to multiple generations of fans.
  • hoops&yoyo™ – The fun-loving pink kitty and green bunny now adorn flip-flops and wearable sound buttons. These are just a few ways the popular characters share their memorable images and voices on a variety of gift items for the office, home and on the go.

Keeping Memories

Memorable moments can occur during big events like family reunions and everyday routines, such as playtime and storytime. Hallmark offers many innovative ways to do this.

  • Recordable Memory Albums – With albums for baby, kids, family and love, anyone can relive the stories behind favorite photos for years to come and preserve the voices of the special people involved.
  • Recordable Artwork – With the Recordable Artwork Art Gift Book, consumers can personalize their photos, voices and drawings. The Recordable Art Kit records the story behind the drawing.
  • Dynamic Photo Frames – Magnetic Recordable Photo Clips are great ways to display report cards and photos; and Framed Art Recordable Cards let people show and tell how they feel.
  • Instant Scrapbooks – Consumers can simply add photos and have a beautifully designed scrapbook for many occasions.

Entertaining and Celebrating Occasions

  • Hallmark Gold Crown’s everyday entertaining gift line includes a changing variety of tabletop, gourmet, candy and party items that help make a celebration unique and provide great celebratory gifts.
  • Hallmark’s wedding department offers many ways to mark the happy occasion including a variety of album formats, Instant Scrapbooks, photo frames, gift books, guest books and other gifts.
  • Hallmark’s baby gift collection offers uniquely designed baby items such as a variety of album formats, Instant Scrapbooks, photo frames, stuffed animals and ways to commemorate the baby’s first birthday.
  • A variety of meaningful gifts of faith help commemorate and celebrate occasions like baptisms, christenings, first communions, confirmations, and bar and bat mitzvahs.
  • Hallmark Confections gourmet chocolates, sold exclusively in Hallmark Gold Crown® stores, include boxed chocolates as well as single-serve sweets. Many special products are introduced for select seasons, such as Valentine’s Day and Christmas.
  • More than 100 Hallmark Gift Books help people connect through shared experiences and relationships. New gift books for kids include Cookie-Baking With Grandma and Super Me!
  • Hallmark Gold Crown gift cards are available for purchase online or in stores and redeemable exclusively at Hallmark Gold Crown stores. Gift cards come in a variety of designs and can be loaded with amounts from $5 to $500.
  • Consumers have an array of Hallmark options when deciding how to present gifts. Even gift cards have their own small bags, tissues and trim.

In Stores

A variety of gifts and home décor products are available at Hallmark Gold Crown® stores nationwide. Use the store locator on to find the nearest Hallmark Gold Crown store.

Fun Fact

The work of legendary artists and writers like Grandma Moses, Saul Steinberg, Maya Angelou, Andrew Wyeth, Salvador Dali, and Norman Rockwell has appeared on Hallmark cards.