When your business is helping people make emotional connections with others, based on an enduring set of beliefs and values, it tends to attract employees who want to make a positive difference.
When creativity is in your company’s DNA, it makes a day at the office feel less like work and more like “getting paid to go to graduate school,” as a Hallmark designer once put it.
When success is inextricably linked to people’s evolving needs, innovation must be constant and built on insight into those needs – today’s and tomorrow’s. When “people” includes every age, race, ethnic background, sexual orientation, religion, family make-up, personality type or point of view, your work environment needs to be inclusive as well.
And when quality and caring are at your core, that makes Hallmark not just a nice place to work… but a nice place, period.